10 Sep DVF RUNWAY SHOW and CTRC AWARDS AT SAKS FIFTH AVENUE! YOU’RE INVITED!
It is amazing that it has already been a year since we last reported on Key to the Cure. In the episode above, we were given a really fun challenge by Saks Fifth Avenue. “Style our Key to the Cure T!” It was a great time.
This year, Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced that Oscar®-winning actress Julianne Moore has been named the 2015 Ambassador for Saks Fifth Avenue’s Key To The Cure campaign against cancer. To help raise money and cancer awareness, Saks Fifth Avenue San Antonio will partner with the Cancer Therapy & Research Center (CTRC) to host the launch: THE DVF RUNWAY SHOW and CTRC Awards at Saks, level one, on Wednesday, October 14. Reception at 5:30pm. Event begins at 6:15pm.
“Everyone has been affected by cancer in some way, whether you’ve cared for a loved one facing a cancer diagnosis, or contended with cancer yourself. So I’m honored to work with the Entertainment Industry Foundation and Saks Fifth Avenue to highlight the mission to make everyone diagnosed with cancer a survivor,” said Julianne Moore. “I hope everyone will join me in supporting this important cause by purchasing a Key To The Cure T-Shirt.”
Now in its 17th year, Saks Fifth Avenue’s Key To The Cure campaign has enlisted Jason Wu to design this year’s limited-edition T-Shirt, benefiting CTRC. Available for purchase beginning on October 1 in Saks Fifth Avenue stores and online at saks.com and saksoff5th.com, the tee will retail for $35, with 100% of sales benefiting CTRC.
“It is an honor to partner with Saks Fifth Avenue on their signature charitable initiative Key To The Cure this year. My hope is that people purchase the limited edition tee, which benefits an initiative that has made great strides in cancer research,” said Jason Wu.
Marc Metrick, President of Saks Fifth Avenue, stated, “We look forward to Key To The Cure every October. It’s really great to see our stores, customers and vendors rally together to support such a great cause in raising awareness and funds.”
Julianne Moore will appear in a national public service announcement (PSA) wearing the Jason Wu-designed limited-edition tee. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 15 to 18, at all Saks Fifth Avenue stores and online at saks.com and saksoff5th.com.
Saks Fifth Avenue initiated its charity shopping weekend in 1999. To date, the company has donated more than $36 million to cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation; EIF’s Women’s Cancer Research Fund; Cleveland Clinic; Boston’s Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.
ABOUT THE ENTERTAINMENT INDUSTRY FOUNDATION
The Entertainment Industry Foundation, as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. For more information, visit www.eifoundation.org.
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores and saks.com, the company’s online store.