16 Jun LOOK LOCAL NIGHT 2018! ACTIVATE HOUSTON STREET. WERE YOU THERE?
VIDEO FILMED BY DARK HORSE PHOTOGRAPHY | EDITED BY STYLE LUSH TV & DARK HORSE PHOTOGRAPHY
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Photography by Chris Cantoya
On May 31st, “the city’s chicest incentive to shop local” occurred and an incredible range of supporters and shoppers came out to celebrate Look Local Night in style! Look Local Night is in its second year and is an annual celebration of our local retail entrepreneurs. In the spirit of valuing their hard work and the cultural integrity their businesses bring to our city, Look Local Night showcased their latest inventory on the runway and gave elite shoppers the opportunity to buy the fashion before anyone else at their pop up shop onsite.
Screenshot of episode above. Check out highlights!
This year, in honor of the Tricentennial, we launched the official change of venue to one of San Antonio’s most famous locations, Houston Street. Rich in retail history, Houston Street served as the perfect backdrop for the evening and aimed to also support the Activate Houston Street Initiative that is currently gaining momentum.
Our direct partner for the evening was OPEN Downtown Pop Up Shops of the Center City Development and Operations Department (CCDO). Their initiative is in partnership with Downtown property owners and retailers to offer local entrepreneurs a no-cost/ low-cost short-term lease in vacant properties. The OPEN Downtown Pop Up Shop Program creates an environment that engages customers, offers participants a vibrant urban space and shepherds those who are ready to move into a brick and mortar in the heart of our fabulous City.
The music was on fire as shoppers and patrons mixed and mingled to the sounds of DJ Soulstairs. Dana Cortez of 98.5 The Beat graced the event with her one of a kind individuality and co-hosted the runway in leather short, a striped tank and Chun-Li buns.
Thirteen local fashion boutiques took to the stage while having bios presented during their fashion shows. The shoppers got the chance to know more about these local entrepreneurs and the high fashion trends that are relevant in the current and upcoming seasons. The fashion shows ended with the owner of the boutique coming on stage to be recognized for their hard work and to say hello to their community.
Seen here, Alicia Guevara of Element Boutique and her models
Just a few examples of the diverse styles showcased at Look Local Night
The event was free to the public but elite shoppers purchased the Style Lush VIP Experience and gained access to the VIP Lounge. Elite fashion talent offered beauty pampering and free beauty advice while patrons sipped on luxury spirits sold by Bar 414 and Market on Houston. VIP Beauty Talent included, Color Me Polish & Nail Creations on Broadway offering mini mani experiences, hair and makeup touch ups with the award winning talent from TWIRL salon. Ticket sales beneficiary was Project SMART of Southtown The Arts District.
VIP Lounge Beauty Talent also took the stage to talk about the hottest fashion trends in their industry. Seen here, TWIRL Modern Day Beauty Shoppe.
As with all Style Lush TV events, we take pride in creating events that not only serve the fashion community directly, but also serve the areas of impact that affect the future of San Antonio as a whole. Look Local Night was created with a conscious effort to positively enforce the following focuses: Downtown Development in the areas of economic impact, potential for more downtown employment and improved livability. Secondly, Economic Competitiveness in the areas of increased entrepreneurship, help in reducing unemployment and improving the retail experience overall. Finally Neighborhoods, in the areas of helping to increase downtown population. As the years go by, this event will continue to serve as a fashionable, yet functional piece to a bigger puzzle, ultimately contributing to the vision of our developing city. The event was so successful in its numerous goals that plans for 2019 are already in progress. Watch the episode above for even more highlights of this annual celebration and keep watching Style Lush TV as your #1 source for fashion news and our evolving fashion industry.
Seen here, Fashion Diva Couture
FULL LIST OF FEATURED BOUTIQUES AT LOOK LOCAL NIGHT.
Golden Skyy | Digital Tech Couture
Her Hippie Heart | Bohemian Vibes for the free spirit
Fiesta Feet | THE must have shoes for FIESTA and all year round. Proceeds go to charitable cause
Thais Ann | Online store that specializes in fun, fashionable jewelry curated from designers around the world
Eye Candy Boutique | Award winning plus size boutique helping women feel they are capable of capturing eyes at every size
Grayce Ln. Fashion | THE premier boutique to rent high fashion and evening wear. Also offers traditional retail fashion for sale.
La Casa Frida | Incredible fashions and handmade products from artisans around Mexico. Fair trade conscious company
Bohemian Gemme | Incredible selection of bold jewelry inspired by high fashion brands and vintage classics. Recently expanded into apparel
My SAS Couture | Fun, on trend fashion at an affordable cost. Styles range: casual, bohemian, plus size, trendy and denim
Element Boutique | Chic, on trend fashion for the city girl on the go
JoyArte Jewelry | local couture jewelry artist making waves on the red carpets of Hollywood. All hand made. One of a kind.
Fashion Diva Couture | Incredible selection of the city’s sexiest cocktail dresses and more
Xtina Shoes | Shoes and boots inspired by high fashion and celebrity style at an affordable cost
J Lacel | affordable contemporary fashion for a stylish city life
If you are a boutique interested in participating in Look Local Night 2019, please contact Style Lush TV at [email protected]