08 Apr Marfa Meets Manhattan: Meet Fashion Designer George Carr
When you’re raised by Texan storytellers, it’s only natural that you become a storyteller yourself. That’s precisely what Fashion Entrepreneur, Designer, Executive, Actor, Writer, and Director, George Carr has done in his over 30 year career. The Texas born & bred designer, started his career in fashion as an international marketing executive for both Calvin Klein and Ralph Lauren.
CARR was founded June 1, 2010 honoring his father’s birthday. After a year of securing a partner, initial funding from investors, creating a team and a studio/office/showroom in The Garment District, he created a Women’s & Men’s Ready to Wear Collections. These collections represented a new American Luxury Lifestyle Concept that could dress a multi-generational customer base from work to casual to sportswear to evening. A Brick & Mortar Distribution of Luxury Stores was the focus.
In September 2012, Saks Fifth Avenue launched the Men’s while Bloomingdales launched the Women’s. The NY Times and WWD were the premier press for the collection launches at the time. This Proof of Concept was a huge achievement for a first time fashion start up. Unfortunately, due to lack of continuous funding, CARR closed in 2014. His studio in the Garment District was closed, but his Chelsea space, Studio 55 remained opened and Carr pressed on. Today this space represents CARR at its core. “Very Manhattan Modern with a touch of Marfa Melange.”, says Carr in an exclusive statement to Style Lush TV.
CARR’s plans for a new era appeal to the new customer and calls for a new aesthetic. Calling it New American Modern Luxe, it transcends Street, Grunge, Sneakers, Hoodies, Athletics, and Athleisure. Drawing inspiration from modern Millenials, Carr states, “It’s time for a new Easy Elegance, Simple Sophistication, Polished Practicality. It’s time for CARR. From Women’s & Men’s Fashion, Accessories, Leather Ware, Accessories, Jewelry, Body Wear, and Beauty-CARR offers An American Aesthetic based on Architecture, Art, and Athletics.”
Carr has been in the business long enough to live through the changes and address the needs of the consumer with a positive outlook. “This is a sad time in Fashion. Karl Lagerfeld has passed on. But as the world of Fashion changes, New York changes. Hudson Yards opens this week. Texas based Neiman Marcus & Forty Five Ten are both coming! 2020 is coming! New Times! New Fashion! New Lifestyles!”, says Carr.
As for the future of CARR Designs, it’s looking very bright. The company is currently working on a new business model that keeps up with the times, integrating a strong digital presence and e-commerce with a new twist to his Carr’s storytelling, now with social media, influencers, celebrities to reach a diverse and inclusive audience.
With this, CARR also plans to reignite the relationship with luxury retailers while participating in fun, innovative ways to shop, like pop up shops with concepts that “would become iconic”. CARR is also committed to sustainable practices, social consciousness and mindfulness. It truly is a new era in fashion and George Carr plans to be at the forefront of it all, never forgetting his Texan roots while staying ahead of the game. We’re very excited to see what the future holds for CARR!
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