13 Jun Baby Phat makes a comeback with Forever 21 Collab!
Kimora Lee Simmons Leissner announced that she personally purchased her streetwear label Baby Phat and four months later, we just learned that the big relaunch includes a collaboration with Forever 21. Baby Phat being one of the first brands to revolutionize fashion for the 90s and 2000s bringing trends like high waisted pants and tube tops into every young woman’s wardrobe. This collection is just a teaser for the full reboot of the brand come September. Collection includes 18 clothing items featuring the brand’s signature cat, all priced under $25. Everything is available in straight and plus sizing running from S to 3XL.
Kimora Lee Simmons Leissner is an American fashion model and fashion designer who took over Baby Phat after Russell Simmons and was CEO/creative director through 2010. Under her creative direction, Baby Phat became a billion-dollar company. She brought forth a new sense of sexy flare that was fun and everlasting. It’s no surprise that this comeback is here and ready to show off the true label of 2000s fashion.
“Kimora was groundbreaking! I definitely had some Baby Phat in my closet. I felt cool and a bit like I was flaunting supermodel style all at the same time. It’s really warming to see a new generation that will hopefully enjoy it as much as I did.” -Senior Digital Fashion Editor, Style Lush TV.
“Baby Phat is always front and center when you think of iconic streetwear brands,” says Linda Chang, VP of Merchandising for Forever 21. “We are so thrilled to be a part of a relaunch for a brand that carved the way for women in streetwear and fashion. It has been an honor to work with Kimora Lee Simmons and her daughters, Ming Lee and Aoki Lee, on this project, and we can’t wait to help customers rediscover a legendary brand.”