From TX to NYC: Introducing PALONDRÉ THE LABEL Eco-Friendly Swimwear

From TX to NYC: Introducing PALONDRÉ THE LABEL Eco-Friendly Swimwear

Recent graduate from The University of the Incarnate Word in San Antonio, TX, Paloma Alexandre-Cantu nourished her love for fashion through education and many experiences in the fashion community. Now residing, working on a Masters degree and hustling at her new job in New York City, NY she found herself with a new mission. With a dream and a passion for the world she created PALONDRÉ THE LABEL a luxe, eco-friendly, sustainable swimwear line. Read on to learn more about Paloma and her new venture.

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SLTV: What was your first fashion memory that inspired you?

PTL: The first thing that comes to mind was me being very young “walking” a fashion show in Mexico with my fathers’ mother. She was actually carrying me, and I remember we were both wearing white dresses. She is the most glamorous woman I know to this day, so you can say that’s where it all started. Since I was young, I remember going to the mall with my mother and every time I would look at an item, I would automatically say, “If only this was different.” or “They should have done this, instead of that.” It’s funny because since the age of 5, I would tell my mom I was going to be a doctor when I grew up. My brother is currently in med-school, and my sister is on her way too. I, on the other hand, decided in high-school that it was not for me. My mom was supportive of my decision to be the “odd” one out, which was no surprise since she has a floral & event/design company. Having her support definitely encouraged me to get into the fashion industry.

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SLTV: What inspired you to create your label?

PTL: Fast-Fashion. People always want to replace everything so quickly: they desire the newest top, what’s on trend, etc. and end up disposing of their old items because “they didn’t spend a lot of money on it anyway.” Fast-fashion is destroying our environment, and many brands are creating so much waste. That’s just the beginning of many other issues like where your clothes are coming from, where it’s made, and who is making them. Many fabrics, especially synthetic fabrics don’t break down, and let’s not forget about the fact that some have toxic chemicals. Fast-fashion is putting too much pressure on our planet, and we need to consume consciously and responsibly.

Before I started my label, I told myself I wanted to get three things out of it: 1) Help the environment, 2) Give back, 3) Offer something stylish and sustainable. I incorporated these three values into PALONDRE THE LABEL, and decided to use a “slow-fashion” approach instead. Learn more here.

SLTV: Did you always want to create your label or was this a recent dream?

PTL: One of my life goals is to have my own business, and this comes from having a very hard-working and independent mother. I’ve always been a little hustler too; throughout my high-school and college years, I would find ways to make additional income aside from my part-time jobs — I would list my old clothes and other items on Poshmark and eBay, and even rented my apartments out via Airbnb when I made plans to be out of town.

In design school I had a lot of creative classmates who had breathtaking designs for their senior collections, and were really skilled at what they did. I, on the other hand, was better business-wise, and didn’t really see myself making ready-to-wear. This sounds so cliché, but a little over a year ago I woke up one morning and thought “swimwear.” I always asked my mother how you know when God is speaking to you, and when I told her what happened, she said “that’s how.”

I chose swimwear because I feel happiest when I’m at a beach relaxing. Ironically, I also feel the most confident in a swimsuit vs. regular clothes, and I want the PALONDRE woman to feel the same.

SLTV: What was the hardest thing about creating your label? How can others dreaming of starting their own company battle this obstacle?

PTL: Time Management. Right now this is my “hobby” as some might call it, considering the fact that I work full-time for a luxury brand, and I am also a full-time graduate student. I get home late at night on the daily, but always decide to make time for my brand, which is what I’m most passionate about. My advice to others would be to decide what’s important and what’s not, time-wise. For me, this means sometimes missing a day out with my friends, or binge-watching my favorite show. Choose right and prioritize what’s most important to you.

SLTV: What can we see for the future of your label?

PTL: In the future, I would love to partner with environmental organizations who give back and support saving the planet. I hope my brand inspires others to take on the slow-fashion approach, and in the near future, I would love to expand my product line.

Love Paloma and PALONDRÉ THE LABEL? So do we!


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Kassandra Rodriguez
[email protected]

Kassandra is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Originally from McAllen, Texas, Kassandra is a fashionista at heart. She hopes to inspire everyone to dress outside of their comfort zone and use style as a form of self-expression. She's an advocate for plus size fashion, believing that fashion shouldn't discriminate on the basis of pant size. From working Alta Roma Fashion Week, to styling Milan Men's Fashion Week her experiences bring a unique flame to San Antonio.