How Fashion and Beauty Brands are Giving Back For Pride Month!

How Fashion and Beauty Brands are Giving Back For Pride Month!

As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways. Several brands are showing their support by creating capsule collections full of rainbow-themed apparel and accessories, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others. Brands are also bringing in famous figures to help spread awareness of LGBTQ+ rights. Read on to see how some of your favorite fashion and beauty brands are giving back for Pride Month 2019.

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Adidas Love Unites Campaign

Adidas has launched their “Love Unites” campaign, alongside pop artist Ace Troy, drag performer Flawless Shade and DJ Venus X, among others, for a short film talking about their experiences and the LGBTQ+ movement. Along with the campaign, Adidas is releasing a Pride collection consisting of footwear including colorful designs of its Ultraboost 19, Nizza and Continental 80 sneakers, apparel and accessories featuring the brand’s logo reimagined in rainbow colors. Through its initiatives, Adidas will also be donating to The Trevor Project, a youth suicide prevention and crisis intervention organization.

Polo Ralph Lauren

This year, Polo Ralph Lauren is launching it’s first collection and campaign dedicated to LGBTQ+ rights. The brand’s Pride capsule collection includes five gender-neutral pieces, including a reimagined polo shirt with a rainbow collar and a T-shirt, sweater, hat and tote bag featuring a rainbow version of the brand’s logo. One hundred percent of proceeds from the T-shirt and 50 percent of proceeds from the other items will be donated to the Stonewall Community Foundation.

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For its third collaboration with GLAAD, Asos has created a 50-piece collection of rainbow colored graphic sweaters, T-shirts, shorts, bags and other accessories printed with the words “unity,” “equality” and “acceptance.” Asos is donating 100 percent of net profits from the collection back to GLAAD. Pieces from the collection range in price from $16 to $56 and are available in Asos Curve and Asos Plus sizes.

H&M Love For All Collection

H&M brings in Laverne Cox and social media influencers for their Love for All collection and accompanying campaign, “Stay True, Stay You.” The collection includes rainbow colored unisex T-shirts, sweaters, shorts, pants, accessories and shoes and features phrases like “Every Body Is Free to Love,” “Free & Equal” and “Proud.” H&M will be donating 10 percent of proceeds from the collection to the United Nations Free & Equal campaign. Prices range from $9.99 and $69.99.

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Milk Makeup Wear Your Pride Set

With a commitment to diversity and inclusivity, Milk Makeup is continuing its annual Pride Month collaboration with The Center, an LGBTQ+ community center. The brand is offering a Wear Your Pride Set, including its Glitter Stick, Kush Mascara and Holographic Stick in a rainbow-detailed makeup bag, for $28. Milk Makeup is donating $50,000 of proceeds from the kit to The Center.

Marc Jacobs Beauty Pride Month Lip Gloss

Marc Jacobs Beauty is adding six shades of Pride-themed lip gloss to its best-selling Enamored Lip Lacquer collection. The $28 lip gloss will be sold in limited-edition rainbow packaging and 10 percent of sales will be donated to Sage, an organization that supports older members of the LGBTQ+ community.

June is national pride month, a month set aside to remember, celebrate, and empower queer people and their contributions to the flourishing of humanity. All across the country, LGBTQ+ people and their allies will be gathering for festivals, parades, parties, demonstrations, and marches that boldly proclaim that we should not be ashamed of who we love and not to be silent until we have achieved full freedom and equality in our society and every society around the world. Love is love.

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Kassandra Rodriguez
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Kassandra is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Originally from McAllen, Texas, Kassandra is a fashionista at heart. She hopes to inspire everyone to dress outside of their comfort zone and use style as a form of self-expression. She's an advocate for plus size fashion, believing that fashion shouldn't discriminate on the basis of pant size. From working Alta Roma Fashion Week, to styling Milan Men's Fashion Week her experiences bring a unique flame to San Antonio.