25 Jun Karl Lagerfeld takes on L’Oréal Paris with new makeup line!
Karl Lagerfeld was one of the fashion industry’s leading visionaries who singlehandedly turned luxury houses like Chanel and Fendi into the fashion legends they are today, and his footprint on style will be celebrated for centuries. Though Lagerfeld may have passed away earlier this year, he left us one last gift to unwrap. Makeup.
Among the many projects he started before his passing in February was a makeup range in collaboration with L’Oréal Paris that channeled his “rock-chic style, fused with a sense of Parisian elegance,” according to the L’Oréal partners. “This line of makeup truly reflects the Karl Lagerfeld brand universe and what Karl loved in makeup,” said Caroline Lebar, head of image and communication at the Karl Lagerfeld fashion house. The collection is to be revealed for online sales on September 20th with a global release on September 27th during Paris Fashion Week.
“All of our fashion designer collaborations are an honor, but this one is particularly meaningful,” said Délphine Viguier-Hovasse, the new global brand president of L’Oréal Paris. “While Karl upturned the hierarchy of the landscape to democratize fashion, L’Oréal Paris is committed to making beauty according to women’s own rules and desires.” The makeup collection will be backed by a campaign inspired by Lagerfeld’s brand codes and famous quotes and mantras, such as “Embrace the present and invent the future.”
We’re ready to see the makeup world turn into what Karl has imagined. His legacy continues!