22 Aug New Texas brand NuEve taps into unique market of vintage inspired maternity wear.
It’s no secret that dowdy maternity wear is alive and abundant. We run into so many women who constantly struggle with finding stylish clothing during their months of pregnancy. “I’m already going through an emotional rollercoaster”, one mom-to-be says, “when I can’t find clothes that make me feel like me, it just triggers even more struggle during this hormonal time. Sometimes, I even cry for no reason. It would be incredible to find more maternity wear with style.”
This cry is all too common, so why are we not seeing more designers attack the maternity wear market, especially within sub cultures of fashion? Enter NuEve. NuEve is a new womenswear fashion label headquartered in Texas. On Thursday August 8, 2019, NuEve launched their first website and featured their inaugural collection. Specializing in stylish vintage inspired, maternity friendly clothing, owner and head designer Sara Kluss, hopes to cater to a market of vintage loving moms-to-be, offering unique pieces that are comfortable but still maintain style and personality.
“For this inaugural collection I really wanted to make all the designs maternity friendly to give women another option for maternity wear, an option that is vintage inspired, classic, fun and can be worn before and after pregnancy.” said Kluss
When you get to know vintage lovers, you realize just how incredibly stylish and particular they truly are. They seek and respect specific silhouettes and patterns unique to that time, and so, as inspiration for this brand, Kluss pulls from vintage shapes and icons from the past, giving the wearer modern options with a vintage twist.
Although this specific collection features maternity friendly clothing, forNuEve’s next collection, they will focus on strictly womenswear options.
“I wanted to create a label that’s for a woman at any stage in her life. My client is a woman who loves and appreciates vintage fashion. She’s somebody who appreciates vintage clothing details. She loves colors, prints and wants to dress like she’s living in another time.” said Kluss. Even though the clothing is vintage inspired, Kluss strives to create clothes that fit a modern body, “This particular collection is sizes 6-14, I’m planning on growing our sizing. I would love to grow our label to fit as many sizes as we can. I’d love to design clothes for the petite and plus size markets in the future. I hope that people will embrace this brand and be a part of this journey to grow this label.”
Sara Kluss, Owner and Head Designer at NuEve