New streetwear brand Amiré sets out to host events that showcase like-minded brands.

New streetwear brand Amiré sets out to host events that showcase like-minded brands.

There is a new wave of streetwear squads hitting the Texas fashion scene and the name spurring up buzz is, Amiré. Eric Lugo, a young, up and coming streetwear designer from this past Fall’s Fashion Week SATX, has seen a surge of new fans since the showcase (San Antonio Spurs player Patty Mills included) and since the event, has not slowed down one bit.

On top of releasing his Fall ’19 collection, this head designer for the brand, has since then, launched an online concept campaign featuring images in traditional magazine format (“Vol. 1/Nov Issue” hints to possible future launches), released a set of accessories and even most recently, set out to host an event in order to create an opportunity for like-minded brands.


Designer Amire  

In attempt to share the exposure, he invited others he shared the Fashion Week SATX stage with, to participate in a culture pop-up. Creatives like milliner, Rosa Isela and longtime streetwear brand, Vida Co. were among the talents showcased, as well as a variety of vintage stores, independent artists, designers, and a non-profit organization specializing in sneakers and ways to give back.

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Lugo, a 22 year old fashion designer, wants to be able to support a new generation of fashion innovators in San Antonio, Texas. Through his efforts, he is showcasing them to the public with a carefully curated group of brands offering them a chance to share their story, what their efforts are, and how it will benefit the public.  When we asked Eric what fashion meant to him personally he said “Fashion is meant to be bold. Be different, and be the Rockstar you were meant to be.” And he definitely fits the bill on that quote. Lugo, wonderfully eccentric, and stylish in his own right, succeeded in bringing together a group of edgy brands and artistic people to celebrate this idea.


Eric Lugo, Head Designer of Amiré.     


Makenzie & Paulina wearing Apt.144


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The event took place this past Saturday, late afternoon, and was filled with music, drinks, and shopping. Upon arriving, guests were greeted by Yo Sneaks, a non-profit group that connects the sneaker culture with giving back to the community. Guests were able to shop the multitude of pop-up shops at the event and support local this holiday season. Featured shops included The Canela Vintage, Saiyo, Art By Beeza, Buzz Art, Apt.144, Vintage Haven, and Pleated Sonata.


Artist Beeza Garcia 

Lugo has plans to create even more of these shopping experiences and grow in order to bring awareness to even more independent artists. For now, you can check out his brand (and crew) on his instagram and stay tuned for updates on the streetwear scene, right here, on Style Lush TV’s streetwear channel. 

To keep up with Amiré and Eric Lugo, follow him and the brand on Instagram and stay tuned for more fashion news on Style Lush TV.


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Krystal Navarro
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Krystal is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Krystal Navarro is a true fashionista at heart. She thrives off of making people look and feel good through fashion. She is passionate about connecting people with opportunities that is related in the fashion field. Currently, she is a senior in pursuit of a Fashion Merchandise with a minor in Business Administration and Marketing degree from the University of the Incarnate Word. She is an advocate for the growing fashion industry in San Antonio and hopes to be a key player in it.