Danielle Bernstein: fashion influencer turned entrepreneur brings personal label to Macy’s

Danielle Bernstein: fashion influencer turned entrepreneur brings personal label to Macy’s

The latest in fashion entrepreneur news brought in a young up and coming influencer who is taking her career to the next level, yet again.

A high profile influencer doesn’t just take amazing photos for well known brands, they dedicate many hours to building relationships and strong connections with their followers. They also go above and beyond with their brand partners to share their latests products to the world in fun and creative ways. Some even look to create a personal brand themselves like Danielle Bernestein.


Seen here, influencer Danielle’s denim capsule collection with Joe Jeans 

Launching back in 2010, fashion influencer Danielle Bernstein is well known for her blog, We Wore What, and is no stranger to partnerships and brand collaborations. She became the first blogger and influencer to have a product collaboration with Joe’s Jeans as well as launching an overalls line for her first solo fashion design venture which is sold on her blog. Adding to her portfolio, she also went on to create four swimwear collections with Onia, in which she raked in $1 million in three hours. In 2016, at just age 25, Danielle made the Forbes 30 under 30 list. So what’s next for this successful entrepreneur?

She is now debuting her first solo collection exclusively at Macy’s.

Seen here, Danielle wearing a white tee bodysuit from Danielle Bernstein Collection 

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On Thursday March 5, 2020, Danielle will debut her ready-to-wear collection at 175 Macy’s doors and retailer web sites. Danielle Bernstein collection will be sold exclusively at Macy’s and will not be available on Bernstein’s e-commerce platform. After working with major brands, she is ready to give her followers what they have been asking for for years.

Seen here, Danielle and followers modeling her Spring collection for Macy’s

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Her debut spring collection will feature 46 pieces, each priced less than $100, with sizes up to 24. Bernstein stated, “I’m finally listening to my followers by creating the under-100-dollar affordable line. It’s something they have been asking for for so long, and listening to their feedback has been really important.”

In the evolving world of fashion in which all sizes matter, Bernstein also stated, “Becoming size-inclusive for the first time in my designs [is one of the] two most important things with working with Macy’s and creating the Danielle Bernstein line.”

Seen here, Danielle and followers modeling her Spring collection for Macy’s


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Danielle’s collection launch party is set for next Thursday March 5, 2020 from 6:00-8:00pm at Macy’s Harold Square New York, NY.

For even more fashion news, stay tuned right here at Style Lush TV.


Seen here, Danielle Bernstein

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Kaia Dublin
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Kaia is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. A fashion and music entrepreneur who is local at heart with an international outlook, Kaia Dublin is a Texas digital influencer, and fashion blogger who enjoys expressing herself with trendy-chic looks for the women on the go! Kaia also has a background in behavior health, working with children and families with special needs. Most recently she has been modeling and styling campaigns for her local fashion community and enjoys her position with Style Lush TV as their Fashion Services Coordinator.