Depop, Gen-Z and the rise of Texas. Popular app recognizes the strengths of Texas Fashion entrepreneurs through their new campaign.

Depop, Gen-Z and the rise of Texas. Popular app recognizes the strengths of Texas Fashion entrepreneurs through their new campaign.

Where are you getting your secondhand shopping done? Probably at your local Goodwill, sifting through the various corporate-sponsored shirts, or at your local resale shop, trying to snag the next best find. We have seen a rise in apps that are helping you experience the excitement that thrift shopping brings online. With the rise of ThreadUp, Depop, Poshmark, and many more apps, the industry is making shopping second hand as easy as one click.


Photo from Depop Instagram 


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Among one of the most popular second hand apps is Depop. Depop is a social shopping platform that’s a little bit eBay and a little bit Instagram. In fact, the app is designed to closely mimic the latter. Users have profile pages that function as mini digital storefronts, where they post pictures and descriptions of what they’re selling, along with a price.

Currently, Depop is recognizing the impact of our southern state by center-piecing one of their campaigns around Texas. The Texas entrepreneurs who use the app are a stand out, building their businesses and supporting their creative pursuits and talents, with noticeable growth and expansion. According to the company, Texas is its third-largest market; Los Angeles and New York are, predictably, the first two. Depop has chosen a handful of Texas users to be the front of one of their campaigns, bringing the spirit and excitement that Depop wants to showcase.


Photo from Depop Instagram 


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Depop is a place for the chic entrepreneurs of Gen-Z. Unsurprisingly, LGBTQmmunity is predominantly featured in its campaign as well. Known for their progressive ideals on inclusion and celebrating differences (thank you gen-z), this generation has found a voice and community on Depop with recognizable numbers to back up the brand.

Peter Semple, the chief marketing officer of the brand, described it as “an open platform to showcase our community’s breath of aesthetics, taste, and creativity” with an emphasis on the “fresh perspective and hustle” Texas communities bring to the app’s market.


Photo from Depop Instagram 


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Several local and stylish ambassadors have been spotlighted by Depop in their campaign, including Troy Gomez and Belladonna. Gomez’s inclusion comes as little surprise given her exciting, otherworldly aesthetic. While Belladonna focusses on vintage ’80s and ’90s apparel, ranging from graphic tees and designer blouses to windbreakers and bucket hats. The Depop community has been instrumental in growing many people’s businesses, including Troy and Belladonna’s and much more young Texas spirits.


Photo from Depop Instagram 


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Emboldened by a marketplace of snappy, stylish finds and the ability to hawk their own wares, fashion-forward youths are using Depop to create exciting aesthetics and connect to creative communities. Be on the lookout for Texas in the campaign, and rest assured, this will not be the last time you see Texas on the rise in the fashion industry.

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Photo from Depop Instagram 


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Krystal Navarro
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Krystal is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Krystal Navarro is a true fashionista at heart. She thrives off of making people look and feel good through fashion. She is passionate about connecting people with opportunities that is related in the fashion field. Currently, she is a senior in pursuit of a Fashion Merchandise with a minor in Business Administration and Marketing degree from the University of the Incarnate Word. She is an advocate for the growing fashion industry in San Antonio and hopes to be a key player in it.