More Fashion and Beauty Brands Helping in the midst of the Coronavirus

More Fashion and Beauty Brands Helping in the midst of the Coronavirus

In the wake of the coronavirus pandemic, we are seeing many fashion and beauty brands relocated their profit or reposition their production to help stop the spread of the virus. What we are seeing now is mega fashion and beauty brands, respond to the needs of the public by producing hand sanitizers in response to the shortage, donating funding toward various relief organizations, creating face masks due to the shortage in the medical field or providing financial benefits to the employees that are out of work.


Photo Courtesy of BOF

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Without a doubt, with these unprecedented times, we are seeing companies stepping up to help provide some comfort to the public. Major brands have been playing an important role during these times, especially with store closures happening day after day. Big names in beauty and fashion are helping provide some relief caused by some of the pandemics. As a result, there are many who announced measures to help fight the virus through donations or even providing their office as a relief center. It is important to note that these are only a fraction of the many companies that are helping give back during this pandemic. If you find yourself scrolling through any of these websites, just know you’re helping during this pandemic.


Photo Courtesy of BOF


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HAUS LABORATORIES

Haus Laboratories announced that it will be donating 20% profits to local food banks in Los Angeles and New York in an effort to help those affected by the closures of schools, offices, and resource hubs.


Photo Courtesy of Haus Laboratories 

CHRISTIAN SIRIANO

The Project Runway Judge and designer is currently having his team help make masks for people in need. With there currently being a shortage for healthcare workers and the people who are infected, he wants to help in any way that he can.

THE BODY SHOP

The Body Shop will be donating 30,000 units of its cleansing products to local shelters and senior communities throughout the U.S. and Canada.

Photo Courtesy of The Body Shop 

BILLIE

Shaving brand Billie is donating $100,000 to immediate COVID-19 relief efforts. The money will go to local food banks in the U.S. that are working to serve the needs of people affected by the pandemic.


Photo Courtesy of Billie

LVMH

With the high demand of hand sanitizer that we are experiencing during the uprises of the COVID-19, one of the world’s largest perfume and cosmetic companies decided to offer its resources. They are not only distributing hand sanitizer to French hospitals, but they have also donated $2.3 million to the Red Cross Foundation to help provide medical supplies in places most affected.

 

FARMACY :

Indie brand Farmacy is donating 10,000 meals a day for 30 days to Feeding America, a leading hunger-relief organization. They currently matching every contribution made by consumers.

“We are a small indie beauty brand, but we want to do everything we can to make sure we can support those in need. We encourage our community to do the same, even if it’s just generating awareness for the work Feeding America is doing,” Mina Chae, Vice President of Marketing & Consumer Engagement at Farmacy, wrote in a press statement.


Photo Courtesy of Farmacy 


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L’OREAL

L’Oreal pledged $720,000 to the Chinese Red Cross Foundation for medical supplies, including masks and protective clothing.


Photo Courtesy of L’Oreal Paris

NIKE

The mega-brand, Nike, is donating more than $15 million to help support communities in which where their employees work and live.


Photo Courtesy of Nike 

EVERLANE

According to its site, sustainable brand Everlane will be donating all profits from the 100% Human Line to Feeding America’s COVID-19 Response Fund.


Photo Courtesy of Everlane 

KENDRA SCOTT

Texas Brand, Kendra Scott, will be donating 50% of all proceeds from the brand’s “Shop for Good” towards the Feeding America’s COVID-19 Response Fund.


Photo Courtesy of Kendra Scott “Everlane” Bracelet 


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Krystal Navarro
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Krystal is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Krystal Navarro is a true fashionista at heart. She thrives off of making people look and feel good through fashion. She is passionate about connecting people with opportunities that is related in the fashion field. Currently, she is a senior in pursuit of a Fashion Merchandise with a minor in Business Administration and Marketing degree from the University of the Incarnate Word. She is an advocate for the growing fashion industry in San Antonio and hopes to be a key player in it.