The Fashion Industry Continues to Meet the Needs of Health Care Professionals around the world

The Fashion Industry Continues to Meet the Needs of Health Care Professionals around the world

The topic of COVID-19 has been circulating all news sectors from the number of people affected, to the people working in the frontlines who are helping decrease this pandemic. Across the country, we are seeing health care workers who are fighting against this pandemic describe the types of shortages of personal protective equipment. Through this, there has been a big movement of local and national retailers or independent designers who are stepping up during this pandemic and shifting their attention to producing face masks for healthcare workers on the frontlines.


Manufacturer Meo and New Zealand fashion designer Karen Walker collaboration on reusable face masks. 


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Nordstrom, an American luxury retailer headquartered in Seattle, is shifting gears and learning how to leverage those capabilities to help with the medical supply shortage. Nordstrom released that they will be sewing more than 100,000 masks that will be sanitized before being distributed to healthcare workers across the country. They have sent massive push for their teams in the alteration department to help create these medical masks. Members of the alterations teams in Washington, Oregon, Texas, and California will sew the masks and give them to Providence Health & Services, a nonprofit health care system that operates hospitals in six states.

Nordstrom released a statement, “Everyone across the globe is feeling the impacts of COVID-19 — including us at Nordstrom. During this challenging moment in time, we are looking at unique ways to help in our communities and highlighting how others can join together to make a difference. We are the largest employer of tailors in North America, so we’re learning how to leverage those capabilities to help with the medical supply shortage.”


Photo courtesy of Nordstrom


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We are also seeing high profile fashion designers who are stepping up during the coronavirus pandemic and turning their attention to producing face masks for healthcare workers on the frontlines. Christian Siriano is among some of the first who started the trend of face mask production. The former “Project Runway” winner is currently halting his clothing production in favor of producing face masks and other health care materials amid the shortages instead. He has also teamed up with Los Angeles Apparel founder Dov Charney to transform his original production into creating hospital gowns in the hopes of being able to create 50,000 gowns a week to distribute to local hospitals. On his website, Siriano says he’s making the products with cooperation and encouragement of Andrew Cuomo, the governor of New York, the state that has become the COVID-19 epicenter in the U.S.


Photo Via Christian Siriano Instagram 


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Other industry professionals are finding opportunities where the need is necessary. In Texas, manufacturers and designers are also stepping up to do their part. San Antonio, TX fashion designer Leighton Whittington, of Leighton W. Couture, is hand making masks and selling them to the public in a “Buy One, Donate One” fashion.

Texas Fashion Industry Initiative members Ida De La Rosa of Ida De La Rosa Designs and Patrica Fernandez have also began a boutique face mask production initiative to help North Central Baptist Hospital who is now in critical need for masks. They continue looking for donations of cotton/cotton blend fabrics/remnants, thread, and elastic to continue to make the masks and ask that you contact them with any questions, donations, or other frontline healthcare organizations who may be in need of masks. Contact here.

Calley Rivera, a leader in the manufacturing industry, has shifted her manufacturing efforts into creating face masks in mass quantities. With production already initiated, the company continues seeking hospitals, nursing homes or any facility that may be in need of face masks immediately. Rivera is eager to be able to deliver some of these supplies to those who are in need. In this initial video created by Rivera she begins the conversation in regards to this topic and will continue to have follow up videos on her platforms as the days progress.


Face masks by Sew Studio TX 

Massive fashion companies such as, The Kering Group, the parent company of Balenciaga, Gucci, Yves Saint Laurent, and Burberry are joining the movement of fashion and luxury companies who are on the fight against COVID-19 or the coronavirus. They are leveraging their supply chain to make emergency deliveries of medical equipment in masses. According to The Kering Group, the start of manufacturing masks to mass deliver to countries who are in need is already in progress. The company has already made donations to hospitals in Italy, the country with the highest death toll from the virus so far.

Burberry swapped their trench coats for hospital gowns in their efforts of using their Yorkshire factories to not only produce face masks but to also produce hospital gowns for patients overseas. The company has said that it is using its global supply chain network to fast-track the delivery of more than 100,000 hospital gowns to the U.K. National Health Service for use.


Photo via Burberry 


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The fight continues with many step forward to take action. As the days progress we can only expect even more small initiatives to develop and we here at Style Lush TV will be resharing as many as possible on our facebook timeline as well as our videos and other platforms. Stay safe during this time. We will be back with more information as we receive it.

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Krystal Navarro
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Krystal is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Krystal Navarro is a true fashionista at heart. She thrives off of making people look and feel good through fashion. She is passionate about connecting people with opportunities that is related in the fashion field. Currently, she is a senior in pursuit of a Fashion Merchandise with a minor in Business Administration and Marketing degree from the University of the Incarnate Word. She is an advocate for the growing fashion industry in San Antonio and hopes to be a key player in it.