The Role of Fashion in Women’s History Month

The Role of Fashion in Women’s History Month

With Time’s Up, Me Too, and the continuous fight for equal pay and healthcare rights for women, Women’s History Month is definitely holding more significance than before. There are many ways to support and donate to the cause. For example, one of the easiest ways to bring awareness to women’s rights is to dress accordingly.

Photo courtesy of Variety

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In looking back at the suffrage movement where we see the fist movement for equal rights, suffragists didn’t incorporate visuals in their movement. For most of the 19th century, becoming aware of the way visuals could shift public opinion, suffragists began to incorporate media and publicity tactics into their campaign, using all kinds of spectacles to popularize their cause. Color played a crucial role in these efforts, especially during public demonstrations such as pageants and parades.

Suffragist Alice Paul during a Woman’s March 1920

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There is no doubt about it, we are seeing a movement through the clothes that we are wearing today. Recently, Hollywood decided to show solidarity for the Time Up’s movement throughout award season. We saw many making a statement by wearing black to the 2018 Golden Globes ceremony and attendees wearing white roses during the Grammy Awards that same year. It is becoming increasingly apparent that the colors one chooses to wear carries an unspoken meaning that’s louder than words. Let’s explore the colors and their meanings:

Photo courtesy of Variety from BAFTA Awards 

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Red: Power

Red cannot be ignored. It symbolizes strength, power, and demands the attention of everyone when you walk into the room.

Photo from Vanity Fair of Hedi Klum 

Purple: Dignity

According to the National Woman’s Party, they released a statement that “Purple is the color of loyalty, consistency to purpose, and unswerving steadfastness to a cause.”  Purple showcases dignity and self-respect.

Alicia Keys at the Billboard Awards in Dior 

White: Purity

Women were strongly encouraged to wear white to help showcase purity and virtue. Today, women wearing white means something more empowering. Last February women of Congress arrived wearing white as a way to show their unity and a commitment to defending the rights of women and disenfranchised groups at the 2020 State of the Union address. The symbolic stance of women wearing white pays homage to the Suffragette movement.

Photo from Victoria Beckham Instagram 

Pink: Femininity

We all are familiar with the color pink and the societal norms that this color has inflicted on women throughout the decades. However, the color pink is unapologetically feminine and represents compassion and love.

Zendaya in Dundas

Black: Solidarity

The color may somewhat be thought of as a somber color, but it also symbolizes power and respect. This color has become the official color of the Time’s Up Movement.

Emma Watson in YSL  

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Krystal Navarro
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Krystal is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Krystal Navarro is a true fashionista at heart. She thrives off of making people look and feel good through fashion. She is passionate about connecting people with opportunities that is related in the fashion field. Currently, she is a senior in pursuit of a Fashion Merchandise with a minor in Business Administration and Marketing degree from the University of the Incarnate Word. She is an advocate for the growing fashion industry in San Antonio and hopes to be a key player in it.