Instagram Challenges that have ReDefined Home Fashion

Instagram Challenges that have ReDefined Home Fashion

If you are like us, you have probably whipped your coffee within an inch of its life, danced like nobody is watching on TikTok, turned those bananas into bread, and crossed into fully animated-animal insanity. Your phone has probably been receiving that constant reminder that screen time is at an all-time high and you feel that there is almost nothing left to do.


Photo Courtesy: @lukkim Instagram 

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People who are bad at dancing, makeup, crafting, and the zillion other skills that make for good internet content are finding that this is our time to shine! No sewing, no kneading, and no contouring are needed, just strip naked and tying yourself to an inanimate object. This “challenge” has no alternate meaning, it just takes you and your pillows.

Instagram’s latest quarantine challenge: The Pillow Challenge is where you wear comforters and pillows and make it a fashion statement. As we’ve seen before, the internet is loving these at challenges where they are able to find the next crazed fashion statement from the comfort of their own home.


Photo Courtesy: Delia Atenea @mammalovesfashionblog 


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Here’s what you need to know about how this challenge started. At the beginning of April, we started seeing fashion influencers styling pillows like mini dresses, cinched with big belts around their waists, and that’s when a movement began, the #QuaratinePillowChallenge. In the initial posts, @stylebynelli can be seen wearing a teal blue pillow, fitted with a Zara belt, and accessorized with multicolored satin scrunchies, chunky sneakers, and Nike tube socks.


Photo Courtesy: @stylebynelli

@myforteisfashion’s post is similarly styled, except that her pillowcase is lilac-colored and she included a matching PrettyLittleThing handbag and New Balance sneakers. Both posts called for their followers to recreate the at-home ensembles


Photo Courtesy:@myforteisfashion

With most of us working from home, we can often forget to get dressed and just stay in your pajamas all day. The #QuarantinePillowChallenge has created a fun way for fashion-hungry quarantiners to show off their favorite accessories, from Gucci belts to platforms, all without having to actually get dressed. In addition to pillows, participants have also begun styling their comforters as maxi dresses, creating black-tie-esque ensembles using only their cloud-like bed linens.


Photo Courtesy: Instagram 


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With a rise of these challenges including #homecouture, #dressupfriday, and now #QuarantinePillowChallenge, we are seeing French designer Simon Porte Jacquemus hold his own personal challenge which he called the #JacquemusAtHome.  Porte asked followers to recreate famous works of art and post using the hashtag #Museumchallenge, as he did in the L.A.’s Getty Museum.


Photo Courtesy: @jecquemus Instagram 

One thing we do know though all of these challenges is that we’re most definitely hopping on board. So find which at-home quarantine challenge is your favorite and join the trend! In the meantime, we are excited to see what the next challenge will be. Get inspired to post your own #QuaratinePillowChallenge and tag Style Lush TV on all your quarantine needs.


Photo Courtesy: o_zalisko Instagram

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Krystal Navarro
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Krystal is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Krystal Navarro is a true fashionista at heart. She thrives off of making people look and feel good through fashion. She is passionate about connecting people with opportunities that is related in the fashion field. Currently, she is a senior in pursuit of a Fashion Merchandise with a minor in Business Administration and Marketing degree from the University of the Incarnate Word. She is an advocate for the growing fashion industry in San Antonio and hopes to be a key player in it.