23 Jun Introducing The De La Cruz Collection: Discussing The Ups And Downs Of Creating A Business During A Pandemic.
For many who have been planning the launch of a new business venture for years, like Rosalinda De La Cruz, COVID-19 came at the worst possible time, pausing all manufacturing projects and ideas. Having had months living in this new way of life, Rosalinda decided this pandemic could actually be in her favor, so she pushed on and The De La Cruz Collection was born. Want to get to know what is buzzing through the mind of a fashion entrepreneur right about now? Catch our interview with her below!
DLC: Thank you so much for the opportunity to tell my story and introduce The De La Cruz Collection.
DLC: I wanted to create my own label, so I could express myself through design and inspire others to express themselves too. I think what is so refreshing in Menswear now is that we are looking beyond the stereotypical gender colors and seeing vibrant prints, patterns, and embellishments. I love floral print in Menswear. Insert..I love Harry Styles/David Bowie vibe. I want my brand to have an aesthetic that promotes gender fluidity. I don’t want my clothes to define you because you will make them “you”.
The De La Cruz Collection is very new and so exciting! What do you wish to accomplish with this new venture?
DLC: Thank you! I am so excited to present this brand. In March, I was in L.A. meeting with a manufacturing company. My goal is to produce a line of Men’s dress shirts inspired by my dad’s vibrant style, but everything started to shut down as soon as I got back to SA. These are uncertain times economically, so I’m considering manufacturing a small collection for both men and women myself and outsource some aspects of the process. My philosophy is “think big, but start small”.
DLC: The pandemic helped expand my brand into adding Womenswear a lot sooner than I intended. Since stores were closed temporarily I felt I needed to be inclusive.
DLC: The challenging part for me was finding the aesthetic for the label that represented my vision. I started making masks during the pandemic, so my creative direction started to change. I began with a Men’s Collection, and now include Womenswear as well. Another challenge is not only creating but the marketing aspect too. I have a lot to learn yet.
DLC: Definitely do your research on finding a manufacturer that will produce quality items in an ethical fashion. Hire a fashion business consultant if you don’t know where to start. Attend trade shows and network within the industry. Just remember that you don’t have to start manufacturing high quantities. There are factories that will work with low minimums or start on your own. Information is so valuable in this industry, I researched for several years before I decided to let go of the fear and just start.
DLC: The future of The De La Cruz Collection will be fun and daring with lots of color and embellishment. I’m looking forward to Fall/Winter with a small collection I’ll design. I look forward to flourishing into a bigger brand and supporting other brands and designers. I believe in collaboration over competition!