18 Aug Chipotle Launches Sustainable Apparel Line Dyed With Avocados!
Oh Chipotle, the home of our favorite Mexican-inspired food bowl, burritos and extra guac for the win. Who would’ve thought they’d bring us more than just food? Well, the fast-casual restaurant chain is bringing us an apparel line that is not only sustainable but is dyed by our fave, avocados, using their old avocado pits. The size-inclusive, gender-neutral Chipotle Goods line includes everything from denim jackets, camisoles, phone cases, and lunch bags, with proceeds from the sales going toward the nonprofit Textile Exchange and proceeds from the special “avocado dye” line going toward the Chipotle Cultivate Foundation, committed to improving food access.
For the chain, the connection of food and fiber are obvious, and they wouldn’t dare call their departure from guac to T-shirts a “fast-fashion” line, instead, they favor stocking items customers can wear for a longer period of time. “Just like our crew uniforms, we wanted the Chipotle Goods apparel line to reflect our sustainable values. With an eye toward more sustainable farming, fibers for the products are grown through practices required for organic cotton farming,” said Caitlin Leibert, head of sustainability at Chipotle to Womens Wear Daily. Chipotle has more than 91,000 employees, with much more now since the pandemic, dawning uniforms supporting company values as well. Chipotle has supported organic cotton farmers through its uniform purchases since 2012. It is the largest buyer of Global Organic Textile Standard (GOTS) cotton in the U.S. from its partner Loomstate, as verified by the standard-setting organization.
Chipotle reclassified more than 47 percent of its waste from landfills last year. With an ongoing goal to divert more than half of its restaurant waste from landfills in 2020, the millions of avocado pits Chipotle is left with a year is a point of interest. Each avocado-dyed item in the line takes up to five avocado pits. Leibert added: “This avocado pit dye is another way we are trying to repurpose our waste,” referencing the “gloves to bags” initiative diverting waste into plastic trash bags for use in its restaurants, which Leibert calls one of its first attempts into “open-looping”. He continues “We know people are looking to celebrate their passion for Chipotle, and we set out to create a line of products with the same thoughtfulness, care, and attention to detail that we use in our kitchens,” said Chris Brandt, Chief Marketing Officer. “With Chipotle Goods, our fans can get quality items that support sustainable agriculture and represent our mission of cultivating a better world.”
The line includes everything from accessories to denim jackets lined with peppers and avocados, casual tees sporting restaurant memorabilia, active gear, and even brings us fashionable more dressed up options with their infamous add ons included. By purchasing apparel made with organic cotton from Loomstate for its Goods collection Chipotle expects to prevent the use of a significant amount of synthetic pesticides. Loomstate estimates that in 2019 alone, Chipotle’s purchase of employee uniforms made with organic cotton prevented approximately 1.7 million pounds of synthetic pesticides from being used.
Chipotle goods will be first exclusively available to Chipotle Rewards members, estimated at 15 million total, as they are released. The capsule collection is now on their website, filled with cute styles lined with guac quotes. Everything in the collection is size-inclusive running from XS-3XL, gender-neutral, sustainable, and fashionable. All we gotta say is now we’re craving guac! Check out Chipotle Goods HERE.