Texas Retailers Pivot in the Wake of the Pandemic. The Stitch at Niche debuts at The Pearl!

Texas Retailers Pivot in the Wake of the Pandemic. The Stitch at Niche debuts at The Pearl!

2020 has been a year that has proven to show resiliency in multiple industries across the Globe. Pivoting business to tailor to health and safety needs while still protecting the integrity of the industry itself has been the main goal. Staying home and safe has opened the doors to new interests among the general populace and sewing & crafting have increased significantly across the country since the start of the pandemic. This led 2019 San Antonio Fashion Awards Nominee, Niche at Pearl to launch its newest concept, The Stitch at Niche, a carefully curated fabric shop, and project space. The shop will launch in a section of the Niche at Pearl store starting on August 21, 2020. The Stitch at Niche will include one-of-a-kind textiles, trims, and buttons not available at other fabric stores. Much of the fabric has been developed specifically for the Niche brand with textile manufacturers from all over the world that only work with the garment industry. Niche at Pearl will be offering the fabric and trims by the yard; prices vary based on the material.


Photo courtesy of The Stitch at Niche, provided by Pearl


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The Stitch at Niche will stock simple sewing patterns from the Niche collection for garments and projects. By Fall, it will roll out a collection of limited in-stock and semi-custom home decor to include pillows, curtains, napkins, and other soft goods. When it’s safe to do so, Niche will host maker workshops and classes in store in the project area, led by its designer Nilgun Derman, its team, and by guest makers. In the meantime, the store will release short how-to videos on practical sewing tips and easy at-home projects.


Photo courtesy of The Stitch at Niche, provided by Pearl


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The Stitch at Niche will stock over 75 kinds of rotating textiles and hundreds of buttons and trims:

  • Silks and silk dupioni in a rainbow of colors and patterns
  • Linens and linen blends, including solids and digital prints
  • French jacquards and brocades
  • Embroidered knit jersey and cotton shirting
  • PFD (prepared for dye) linens, cotton, and knits for tie-dye and small-batch dyeing projects
  • Boiled wool and lightweight outerwear fabrics
  • Handmade, detailed buttons in shell, horn, and wood, including large decorative buttons
  • Beaded and crocheted trims


Photo courtesy of The Stitch at Niche, provided by Pearl


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Traveling sewing kits will also be available for $8 and will include: black hinged tin, needle/thread, seam ripper, tape measure, “twinbutton” shell buttons, black mini safety pins, elastic band, and set of snaps. Niche at Pearl will additionally carry pattern kits for simple home projects.


Photo courtesy of The Stitch at Niche, provided by Pearl

So, for if you’re looking for a new at-home project to take on and have been thinking of taking up sewing for the first time or bringing back the old hobby you’ve been putting off for lack of time, The Stitch at Niche is will be your go-to space to fill all your starter, intermediate and advanced skill needs! Visit them at their location at The Pearl. They practice safe social distancing and take all necessary measures to ensure a healthy and safe experience. The Pearl has been continuing its dedication to small businesses by announcing new initiatives similar to this one by select retailers to better serve customers and the community during the COVID-19 pandemic. Similar to the launch of the Pearl Farmers Market Online to aid local farmers, these programs showcase the resilience of Pearl tenants as they pivot to the new landscape. “I’m continually inspired by the resilience and innovation of our retail and restaurant community. Our partners are responding to the needs of San Antonio and creating avenues of support for their businesses and employees,” said Pearl’s Chief Marketing Officer Elizabeth Fauerso. For more information on how the Pearl and the businesses are pivoting to accommodate to the “new normal” and how you can continue to support local, visit their site.


Photo courtesy of The Stitch at Niche, provided by Pearl


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Jeanelly Concepcion
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Originally from New York City, Jeanelly is of Dominican roots. Having lived in Puerto Rico for over 22 years, she now enjoys a highly successful fashion blogging career at TheFashionLotus.com. She is a Texas influencer and has been a freelance fashion contributor for Style Lush TV for several years. She believes in empowering women through fashion and helping them feel beautiful no matter what their financial situation, body shape, age or where they live or work.