Divide & Conquer, Denim & Leather Coming Soon to San Antonio, Texas! Get to know Javier Treviño.

Divide & Conquer, Denim & Leather Coming Soon to San Antonio, Texas! Get to know Javier Treviño.

In the ever-growing climate that is the San Antonio fashion industry, one man has set out to conquer his next venture, Divide & Conquer that is. Meet Javier Trevino (if you have not already), a one-man band of quality, handmade, Texas made clothing, advocacy, and just a lot of really cool stuff! A veteran of the restaurant industry, Treviño first set out to fill a niche in the fashion industry by catering to service industry folks, like himself, with restaurant-wear that could also be worn out after work. Soon after, he continued his growth and placed himself in a position to offer advocacy-driven opportunities to up and coming designers, and most recently, Treviño is set to launch a brand new brick and mortar in the heart of Downtown, San Antonio; it was then that we knew, this interview was long overdue. We caught up with the very popular, and very busy business owner to gain a little insight into his journey and to catch the details on the big Grand Opening party coming this November. Below are all the deets.


Javier helping client with his leather jacket. Photo by @txtroublemaker

SLTV: First things first, Javier, we notice that you have a lot of ties to Los Angeles, are you from San Antonio? How did you create your ties in Los Angeles?
JT: Yes, I am from San Antonio, TX, I graduated from UIW, I studied Fashion under Dr. Walsh. At that point I wanted to design men’s suits, however as I bartended through school I changed my direction & I ended up changing my degree halfway through and graduated with a communications degree. I was recruited right out of UIW to work for a small medical device company based in Los Angeles, California. After I graduated, I worked in a small office here in San Antonio until the small company I worked for got bought out by a huge medical company by the name of Philips. They quickly moved me to Los Angeles to start taking on larger accounts. I traveled a lot, mostly Toronto Canada, and NY. I lived in LA for 6 years until my company wanted to move me to Sandford, CT. I said NOPE. At this time I had started my small company The FoodWhore Co. in my garage making aprons and I wanted to see where it would go. Philips gave me a nice severance and that was that. I moved back to San Antonio to start knocking on restaurant doors to sell my aprons.


Image Sourced at LaFoodWhore.Com

SLTV: Yes! You became a “foodie” who got his experience dominating many diverse positions in the service industry. We have heard incredible things about your aprons. This then led you to tackle the fashion industry and create quality restaurant wear through this brand. We see that this brand makes everyday clothing to be worn in and out of the restaurant with a serious attitude towards the culinary arts. How was that fashion bridge attained?
JT: Let’s be honest, making aprons is easy. All I did was start mixing mediums and added the best fabric known to man since day one, leather, and like that, my creative juices started flowing. I did pretty good, considering my company set the apron market out of LA, one of the biggest food capitals in the world; I started this in 2010. From aprons, it was chef coats, to shorts, to shirts, jackets… it’s boring to stay in one place. I’m always pushing my own boundaries, literally like daily. I’ve used the same customer service I learned working with high-end doctors out of NY and Toronto in my company, now, to retain higher-end business. We have some very high-end clients. One of my main clients owns 15 Ferrari’s, we make clothes for him monthly. We offer our clients seasonal designs on a yearly basis.


Javier Treviño, Photo by @txtroublemaker

SLTV: That’s great Javier! Let’s move onto your next venture. Was The Denim Jacket Store your second company or an extension of the first?
JT: DenimJacketStore.com is a platform I created for other denim designers that I felt needed to get their work out there. They can use it to sell. I own that website and I want it to be huge, but not for me, for denim designers all over the world.


Image Sourced at DenimJacketStore.Com

SLTV: The Denim Jacket Store prides itself on not being a jack of all trades, just quality denim apparel made by real designers. Who are these designers?
JT: Great denim designers who design from scratch, like we do. NO Up Cyclers. That’s absolutely NOT design.


Image Sourced at DenimJacketStore.Com

SLTV: The Demin Jacket Store allows consumers to design their jackets as well. Can you talk to us about this service and how someone would custom order?
JT: Yes, I’m still tweaking the site, but clients can pick out denims, style, stitch color, lining, buttons, or snaps. As always, we offer free monogramming as well. This is available in our brick and mortar store now and the new one.
SLTV: How fun! Christmas is almost around the corner; we bet a custom jacket would be an excellent gift.

SLTV: And now we get to the most recent of your accomplishments, Divide & Conquer Denim and Leather. How does this company relate or compare to your other two?
JT: We sell our clothing and aprons to all walks of life. 40% of our business comes from out of state and out of the city. We have a lot of clients in Dallas & Houston as far as restaurants, as well as private design for shirts, pants, and guayaberas. At the store I have now, you can shop, try on, and drink champagne as you walk around. Yes of course we tailor measure you if you want to custom order as well.


Image Sourced at @foodwhore

SLTV: Can you share something special about Divide & Conquer that you will be offering that perhaps your past two companies did not? 
JT: With our store, you can always have a cold beer or glass of champagne or wine when you shop. I will have a full bar in this store. This isn’t shopping, it’s an experience. I’ve been handpicking vintage items to decorate and it truly will be a walk-in time.


Divide and Conquer tanks & tees available

SLTV: We are so excited to hang out and shop! As a fashion business owner, can you share something with our aspiring fashion entrepreneur audience that may help them on their journey?
JT: Don’t ever stop and move out of Texas if you can… not for good, but just to see another perspective on life. When I lived in Los Angeles and I discovered the fashion district in downtown and it literally changed my life. And the crazy thing was, it wasn’t as if it changed it like, from one thing to another….Los Angeles put me back on the path I had originally planned, only now, this is my full-time job. I literally design & manufacture clothing for a living 9-5.


Image Sourced at @foodwhore

Divide & Conquer denim & leather will host their Grand Opening the day after Thanksgiving, November 27, 2020 with food, music, and a pop-up old school barber. It will be located at 110 Broadway, Suite 140, 78205.

Coming to this store will be like walking down memory lane with clothing made the old fashion way, by hand.
-Javier


Javier Treviño, Photo by @txtroublemaker


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Burgundy Woods
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Burgundy Woods has a Bachelor of Arts Degree in Music/Music Industries from the University of the Incarnate Word and a Design & Trend Forecasting degree from The Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She began her career in Hollywood, California, where she worked for major record labels such as Virgin Records, Interscope Records, EMI Music and Capitol Records. Later after attaining her fashion degree, she was discovered by MySpace, Inc. and was immediately hired to be their Fashion Curator starring and producing her show THE B-SPOT Fashion & Trends on their Fashion & Shopping channel. During this time, online media was in its infancy. She and her colleagues contributed to the invention and molding of the online fashion media industry. Many of the stylized ideas and tools that were launched through these platforms are still used to this day as industry standards for online fashion media. Later, with her extensive experience in developing online fashion media, she continued the show independently and has successfully rebranded THE B-SPOT into Style Lush TV online fashion network. Now, with over nine professional years in online fashion media and trend forecasting, she continues to pioneer, maneuver and develop her industry. She is currently the Editor-in-Chief of Style Lush TV. She is also the President of the Texas Fashion Industry Initiative. The state's official non-profit for the positive growth of the Texas fashion industry.