The Netflix of Nail Services? That’s right! Get to know PROSE Riverwalk and this mother/daughter Entrepreneur duo.

The Netflix of Nail Services? That’s right! Get to know PROSE Riverwalk and this mother/daughter Entrepreneur duo.

It’s no secret anymore, San Antonio’s urban core in Downtown is continually seeing rapid growth in the contemporary lifestyle market. From upscale men’s salons and now posh nail services, the fashion and beauty industry has been seen rushing to gain some real estate in one of the most rapidly growing metropolises in the country. One of the most highly sought-after spaces, however, has got to be the new Frost bank building. From its glistening mirrored exterior to the desirable clientele officing inside, many are in pursuit of gaining that 111 W Houston St. address, and recently, you may have noticed a very stylish mother/daughter duo setting up shop, offering elite city-lifestylers, quality nail services in the middle of all the hustle and bustle at PROSE Riverwalk.

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More on the business

Founded in 2017 and Franchising Since 2018, PROSE has innovated and transformed the traditional nail salon into a thoughtfully inspired boutique experience. Created to elevate the member and guest experience in all aspects, PROSE strives to be more than just a manicure and pedicure service. Through its world-class products and exceptional services, PROSE focuses on thoughtfully pampering these two hard-working body parts and delivering fashionable consistency in a sophisticated environment. Through its risk-free and affordable membership program, PROSE carefully considers each guest’s needs. By learning your routine they are able to provide personalized services and convenient booking online and with their mobile app. The brand also focuses on industry leadership and elevating their Artists and their important work by creating a healthy culture that rewards and respects their artisanal talents.


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More on the incredible women who started their business

Meet Andrea Fascinetto and her mom Dolores Novak. They are the regional developers for PROSE San Antonio and Austin and have plans to roll out about 30 boutiques leading into the future. Very recently, these two entrepreneurs plowed on through the pandemic to see their recent dream come to fruition. They opened up their first boutique as entrepreneurs and the first PROSE in Texas. We sat down with this dynamic duo to gain insight into their backgrounds and learn more about PROSE Riverwalk. Here’s what they had to say.

SLTV: Andrea, can you tell us where you are from and what your ties are to San Antonio, Texas?
AF: My mother and I are originally from Puebla, Mexico and I graduated high school in San Antonio but then moved away to Paris then New York City. I moved back when my mother, Dolores, and I decided to go into business together with PROSE.


Dolores Novak and Andrea Fascinetto, mother/daughter duo at PROSE Riverwalk


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SLTV: Have you always wanted to be in the fashion industry through beauty services or was this a new journey for you?
AF: I studied fashion design at Parsons and worked in fashion for many years, so while this was very different from what I was used to, it still is a very artistic industry and we’ve come to have a very fashion-forward team of likeminded creatives. My mother has always had an interest in beauty services and feels very comfortable in the environment. Together we’re hoping to bring something new to the industry.

SLTV: We love the concept of membership. Tell us about this.
AF: It’s a very young company still and a lot of things will grow and evolve, but there was a certain ease about having a membership; it takes the guesswork out of a salon visit. We are also incredibly excited to offer vegan, cruelty-free products that are toxin and fume free. We believe it’s so important to know what’s going on your skin and nails and PROSE Nails cares about all of that.

 

SLTV: Can you explain how your membership works? Walk us through some packages.
AF: We offer different tiers of membership, so there’s something for everyone. We have a Starter, an Essential, an Unlimited and an Unlimited Family package. Our most popular by far is the Unlimited which is $139/month, currently at its Early Bird rate of $129/month. It’s unlimited manis, pedis, gel + dip services every month with a 10% discount off of retail and Beauty Bar services. We offer no long-term contracts and no hidden fees — it’s like Netflix for your nails.

SLTV: How do you feel your nail salon differs from others?
AF: We offer a very elevated experience at an extremely affordable price. There’s a sense of ease with everything, our team members are close and we have a feel-good environment. We are inclusive and support female entrepreneurs, our retail wall will be comprised of female-owned businesses. We also have hospital-grade sterilization and sanitation and believe we should offer top tier cleanliness at all times. We care about the health and wellness of our guests and team members, strive to improve on our services and knowledge of products on the daily, and hope to become a new San Antonio favorite.

PROSE Riverwalk is located at 111 W Houston St Suite 110, San Antonio, TX 78205 inside the Frost Building. For more information and lots of fun content, follow their Instagram at @PROSERiverwalk and stay tuned for even more fashion news, right here, on Style Lush TV.


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ABOUT US
STYLE LUSH TV SERVES AS THE GLOBAL AWARENESS DEPARTMENT OF THE TEXAS FASHION INDUSTRY INITIATIVE, A 501C3 CHARITY ADVOCATING FOR THE TEXAS FASHION INDUSTRY. AS THE GLOBAL AWARENESS DEPARTMENT, IT IS AN EDUCATIONAL ENVIRONMENT THAT SERVES ASPIRING FASHION MEDIA TALENT THROUGH FREE EDUCATION, CERTIFICATION PROGRAMS, AND OTHER TYPES OF TRAINING TO PRODUCE PUBLISHED WORKS THAT HELP ELEVATE CAREERS.
Burgundy Woods
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Burgundy Woods has a Bachelor of Arts Degree in Music/Music Industries from the University of the Incarnate Word and a Design & Trend Forecasting degree from The Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She began her career in Hollywood, California, where she worked for major record labels such as Virgin Records, Interscope Records, EMI Music and Capitol Records. Later after attaining her fashion degree, she was discovered by MySpace, Inc. and was immediately hired to be their Fashion Curator starring and producing her show THE B-SPOT Fashion & Trends on their Fashion & Shopping channel. During this time, online media was in its infancy. She and her colleagues contributed to the invention and molding of the online fashion media industry. Many of the stylized ideas and tools that were launched through these platforms are still used to this day as industry standards for online fashion media. Later, with her extensive experience in developing online fashion media, she continued the show independently and has successfully rebranded THE B-SPOT into Style Lush TV online fashion network. Now, with over nine professional years in online fashion media and trend forecasting, she continues to pioneer, maneuver and develop her industry. She is currently the Editor-in-Chief of Style Lush TV. She is also the President of the Texas Fashion Industry Initiative. The state's official non-profit for the positive growth of the Texas fashion industry.