30 Jan CFDA announcement! NYFW schedule will now be named American Collections Calendar.
As the Texas Fashion Industry Initiative and Style Lush TV begin our journey with our newest ally, the CFDA, we are excited to announce that we will now have even more high fashion news straight from the source itself. We being this year with a letter from the CFDA Chairman as recent plans for maneuvering these uncertain times within the fashion industry are announced. For those who reside outside of the New York fashion industry, it is important to stay on the cusp of what American fashion industry leaders, like the CFDA are initiating and pioneering, so that we too can understand and parallel plans that may strengthen initiatives to keep industry thriving.
This weekend, CFDA Chairman @TomFord sent out a letter to designers and industry stakeholders to announce that the NYFW schedule will now be named the American Collections Calendar and include American designers within the calendar and on RUNWAY360, regardless of location or collection release date.
Below is the letter sent.
The chief mission statement of the CFDA since its inception in 1962 has been to promote American fashion both domestically and abroad. Now more than ever this is one of our primary goals. The world has changed dramatically since 1962 and achieving global brand recognition is key in securing success for American designers.
While the CFDA will continue to encourage American designers to show in New York during New York Fashion Week, we recognize the need for some to broaden their global visibility. In the past few years, many of our members have chosen to show in Europe, Asia, and other key markets and in many cases off-calendar. The events of the past year have only highlighted the need for flexibility within the fashion system.
Wherever or however American designers choose to show their collections, it is our job as the CFDA to honor our original mission statement and to help promote and support American fashion. Therefore, we will publish on the schedule not only the schedule of designers showing in New York during New York Fashion Week but also those of American designers showing off the calendar and abroad.
To that end, the show schedule that is released by the CFDA each season will be renamed the “American Collections Calendar.” We will include all American designers within the calendar and on RUNWAY360, regardless of location or collection release date.
This season, even more than last, will be a great challenge for all of us as the world grapples with an increasingly devastating pandemic and economic downturn. We at the CFDA are here to support you in any way that we can.