Transform your look, one eyebrow at a time! Get to know White Rabbit Studios.

Transform your look, one eyebrow at a time! Get to know White Rabbit Studios.

Since the 2020 lockdown, one of the fastest rising trends in the beauty industry has been eyebrow TLC. It’s no secret that your eyebrows can truly transform your facial composition, just as a fresh haircut can make you feel like a totally different person. As trivial as they may seem, eyebrow shape has proven to make a noticeable difference in your look, from a full bushy style to baring almost none, eyebrow TLC has become a staple in many people’s beauty regimes.


Seen here, microblading by White Rabbit Studios.
Photo sourced from White Rabbit Facebook page

One of the latest trends to hit the industry has been adding semi-permanent and permanent color to the eyebrow. This is known as eyebrow microblading or tattooing. If you’re tired of plucking and powdering those brows everyday, perhaps it’s time to take these techniques into consideration. Meet White Rabbit Studios, founded by beauty tattoo artist Jess Lee. From New York City to Texas, this beauty studio will help enhance your natural beauty, giving you the brow lift you curious about or now know you deserve.

If the name reminds you of the little white rabbit from Alice in Wonderland, you are definitely spot on. With an affinity for Alice in Wonderland and a collection of over 300 novels from different artists around the world, White Rabbit Studios founder Jess Lee was inspired to name her beauty studio after this classic tale that she adores most. “I just love the beauty and artistry of the story and seeing how other artists tell it in their own unique way,” says Lee.


Seen here, founder Jess Lee of White Rabbit Studios.
Photo sourced from White Rabbit Facebook page


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But just as Alice traveled down the rabbit hole leading her to wonders unknown, the pandemic also led Lee and her husband through the same uncertainty. Prior to joining the cosmetic tattoo industry in 2018, she was a respected graphic and user interface designer. “Before the pandemic, I was working out of a beauty tattoo studio in New York City, but when COVID-19 hit, and New York City began to shut down rapidly, the small studio I was working out of had to close. I was so devised and sad to see so many small businesses close in NYC due to the pandemic, but rather than staying there, my fiancé and I decided to come stay closer to family here in Texas.”


Seen here, Christina Coker sister of Jess Lee at White Rabbit Studios.
Photo sourced from White Rabbit Facebook page

After moving to Texas and being jobless, Lee decided to put her skills and knowledge to the test and in doing so, White Rabbit Studios was born. She couldn’t do it all alone, however, and so she brought onboard her sister Christina Coker, well-known San Antonio, Texas fashion influencer, and brand ambassador.

“At first when my sister asked me to join her, I was like no way, I can’t do this, but I too had nothing to do and couldn’t keep still during this pandemic so I decided to get the intense training. I am so glad I did and my sister encouraged me because I never thought I’d like this so much.”


Seen here, founder Christina Coker of White Rabbit Studios.
Photo sourced from Coker’s Facebook page

Services offered at White Rabbit Studios include microblading, brow lamination, and beauty tattoos such as freckles and other unique beauty marks of their choice. “I’ve had some customers request anything from tattooing their current freckles to adding cute heart beauty marks to their skin.

Right now White Rabbit Studios is having a great sale off of their Microbladding service which is originally $450 marked down right now to $300. If your unfamiliar with this beauty trend, Microblading is a cosmetic tattoo procedure that uses a specialized tool to create thin, hair-like strokes on the epidermis layer of the skin. This 2-3 hour procedure lasts anywhere from 1-2 years that gives the illusion of realistic, natural hair strokes. As Lee focuses on the micorblading and tattooing, Coker will be assisting their private clients with brow lamination.


Client at White Rabbit Studios.
Photo sourced from White Rabbit Facebook page

This minority, women-owned business is just getting started and has big plans to expand the brand past their current location in Helotes, TX. Lee has plans to get her own building with hopes of uniquely decorating the space to fit the Alice and Wonderland theme. On top of brick-and-mortar goals, Korean skincare beauty products are also on top of the list of future plans. This will be dedicated to their heritage as Korean women sharing their culture and providing diversity through KBeauty products for all skin types and tones.

If you are interested in this brow artistry and seek to browscape with elite talent, book your private appointment today with White Rabbit Studios. White Rabbit Studios is located at 1820 Bandera Rd. Ste 312 Helotes, TX and for even more from this fashionable business follow them on social media on Instagram @Whiterabbit.sudios | and on Facebook @whiterabbitstudiossa.


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Kaia Dublin
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Kaia is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. A fashion and music entrepreneur who is local at heart with an international outlook, Kaia Dublin is a Texas digital influencer, and fashion blogger who enjoys expressing herself with trendy-chic looks for the women on the go! Kaia also has a background in behavior health, working with children and families with special needs. Most recently she has been modeling and styling campaigns for her local fashion community and enjoys her position with Style Lush TV as their Fashion Services Coordinator.