Get to Know Wolfrum Company, The Newest In Clay Jewelry: A Story of Turning Your Dreams Into Actions.

Get to Know Wolfrum Company, The Newest In Clay Jewelry: A Story of Turning Your Dreams Into Actions.

This past year was troublesome for so many. It is safe to say that in a lot of mysterious ways, the pandemic came and halted our life’s paths at the perfect time. For some, it allowed for a slower pace at life, to take a breather and enjoy the company of loved ones. For others, it was a time filled with so many thoughts and dreams of what will be done once we’re out of this. For Sydney Wolfrum, it was a time of self-reflection on everything she wanted but was too afraid to start. This time of solitude turned her fears into actions. It turned her dreams into a reality. After dreaming of her own jewelry company for almost her entire life, she constantly doubted herself and pushed the idea back as she continued following different aspirations she held in her heart. It wasn’t until this past year where she sat down and told herself she was tired of dreaming and not doing, so she created Wolfrum Company, a handmade, allergenic, clay jewelry business.
We had the opportunity to chat with Sydney about this new journey and here is what she had to say.
SLTV: Let’s begin by introducing you to our readers! 
SW: My name is Sydney Wolfrum, I was born in Massachusetts and have lived in New Hampshire, Florida, and now Texas for the past 15 years!
SLTV: What led you to creating Wolfrum Company?
My story… that’s a hard one.  I’d say I’m just a girl with a lot of interests, maybe too many.  I’ll be graduating next spring with my BA in Architecture, I’m a nail technician, and now I’m a small business owner! One thing that all of those have in common is design. I’ve always loved anything that is designed based. I’m truly the most happy when I’m creating something. I had been wanting to create a jewelry line since I was 15 years old, and I almost did many times. I don’t usually doubt myself.. but for some reason, I’ve always doubted myself in this aspect. It took 10 years for me to let my guard down and just do it! I’ve always wanted a jewelry line for one main reason: I’m super allergic to a bunch of different metals. So bad, that I will break out in a rash for weeks if I wear something for 5 minutes. Because of this I never got to wear fun and trendy costume jewelry growing up. Now that I’m an adult, I’ve realized how expensive real jewelry can be. Why can’t we have cute, real, and affordable pieces? So I thought to myself, If it doesn’t exist, create it! After the year we’ve had, I realized that life is too short. I don’t care if I fail, I’m going to give it my all. Nothing is worse than “what if I had”. I don’t want any more “what if’s” I just want to do it!
SLTV: That is an amazing and authentic journey into jewelry design! Can you share with us your process of hand-making your products? 
SW: It can actually be a long process, but it’s so soothing to me. I’m definitely a detail-oriented kind of person so things like this make my heart sing. The first thing I start off doing is creating the colors of clay for my clay earrings. I usually go based on Pantone colors or any colors I see while I’m shopping. Then I will pick a style/design I want to do. After that, I bake the clay. When they are out of the oven they cool, and while they cool I drill holes in them, I buff the edges so they are smooth and perfect, and lastly, I wash them in soap and water to get all the dust off. When that’s all finished I usually put a top coat on them to protect them. I assemble them and boom, done! This can take me a few hours from start to finish.
SLTV: So much tedious work must come from inspiration. What have you found to be your leading force of inspiration during these beginning stages of your company? 
SW: There’s so much inspiration everywhere! But I get a lot of inspiration from clothing colors/patterns that I see in stores. I try to recreate those colors & patterns in clay. When it comes to the shape, I play around with the clay cutters I have to make some fun shapes. Just sitting at my desk with all the tools in front of me inspires me so much! Some of my best designs are actually mistake pieces that somehow came together.
SLTV: You use Etsy as your platform, how have you seen your business grow on this site? 
SLTV: I do like Etsy, but I think most of my growth has come from Instagram! I think when you’re first starting out Etsy is definitely the easiest and more effective way to go. Eventually I’d like to have my own website!
SLTV: I love that you brought up Instagram as the driving source of business for your company. In what ways do you see social media has helped your brand grow so quickly?
SW: I definitely have seen hashtags working for me, as well as the clay community, its very supportive. The more engagement you have the better. So although other clay instagrams are technically competition, I don’t see it that way. We all have our own styles and support each other. Also when people share my account that is super helpful. There’s a lot of small ways you can grow your Instagram. The most important part is to be patient and not worry about numbers too much.
SLTV: At this time I see that you are focusing on earrings, do you see these as your statement pieces or will you begin to make all kinds of accessories in the future? 
SW: I’d love to make all kinds of accessories in the future! That was one of the reasons I named my business “Wolfrum Company” because I don’t want a niche. I want to be able to grow, and evolve!
SLTV: We know how challenging starting can be but the first few months even more so, have you experienced any obstacles during this time for your company?
SW: I think anything you do in life will have obstacles. When it comes to my company, I don’t really see obstacles it’s more like learning curves. For example, setting up my Etsy Page, keeping up with customer questions or even keeping up with the demand for orders can often be difficult when you’ve got so much going on. With that being said.. the more you learn how to tackle these learning curves, the stronger you get!
SLTV: You began your journey in February of this year and have created a small client base pretty quickly on social media. What advice would you share with someone who is wanting to start their own business?
SW: My #1 piece of advice is to just do it! I know it’s easier said than done, but it doesn’t have to be. Stop doubting yourself. Another minute you spend doubting yourself is a minute you could of used to start making your dreams a reality. Trust me I didn’t know what the heck I was doing and I still kinda don’t, but I’m learning and growing!

FELL IN LOVE WITH WOLFRUM COMPANY? KEEP UP WITH THEM BY FOLLOWING THEIR INSTAGRAM AND SHOP THEIR ETSY PAGE. FOR MORE UPDATES ON THE LATEST NEWS IN TEXAS, FOLLOW STYLE LUSH TV ON ALL OUR SOCIAL MEDIA PLATFORMS!


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Kassandra Rodriguez
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Kassandra is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Originally from McAllen, Texas, Kassandra is a fashionista at heart. She hopes to inspire everyone to dress outside of their comfort zone and use style as a form of self-expression. She's an advocate for plus size fashion, believing that fashion shouldn't discriminate on the basis of pant size. From working Alta Roma Fashion Week, to styling Milan Men's Fashion Week her experiences bring a unique flame to San Antonio.