Sports TV Host and Former Miss Texas Contender launches Online Boutique, SAYGE!

Sports TV Host and Former Miss Texas Contender launches Online Boutique, SAYGE!

Imagine having a dream of opening your own shop one day, but life has a funny way of having you go down many other paths until you’re ready to go for it. This happens to so many of us and that dream may linger until you take the plunge or let it sit there forever. This happened to Isabella Radovan and it turned out that the Pandemic was her chance to slow down, take a beat and make the decision. The former Pageant favorite and Miss Texas contender launched her online boutique, Sayge during the Summer of 2020, but it was a long road filled with pageants, sports, and hard work to get to fulfill a dream she had put on the backburner for years. Get to know Isabella and her latest venture, Sayge.


Isabella Radovan. Photography by Grant Foto

SLTV: Hello Isabella! We are very excited to learn more about your new venture! I had seen Sayge on social media, but I just wasn’t connecting the dots that you were behind it and thought you were modeling for the brand occasionally. Now knowing that you are the owner of this beautiful boutique made me even happier! Tell us how you started your boutique went into the world of retail.
IR: That’s so funny! I actually try to hire models and fresh faces so it’s not always me, so you are so right about me showing myself occasionally. So, my Mom is an interior designer so when I was young I would always go to work with her and I was around the retail environment quite a bit. At around 16 years old, I got my first job in retail and worked for Bless Your Heart, which is a “giftique” here in town. I worked during the weekends and the sisters who own the shop taught me everything! I still have a close relationship with them. I even used to go to Market with them in Dallas. My dream was to become a buyer for Neiman Marcus and while attending Texas A&M a friend recommended I work at a store that was commission-based and everyone who worked there ended up moving on to Neiman’s. I ended up really loving the sales experience and becoming the number one seller. I just loved the competition with myself and every day I would give it my all, but decided to put the Neiman’s dream on the back burner. After college, I worked at showrooms in Dallas doing wholesale, then I worked for Kendra Scott and eventually got into pageants. After that, job opportunities in sports started opening for me after I threw the first pitch during a Missions baseball game. I worked as an in-game host, I ended up working for the Spurs, and then worked for a local show covering the Dallas Cowboys, the Texans, and other pro and college teams. When COVID hit the show was canceled, but I was already kind of planning the boutique.


Photography by Isabella Radovan


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SLTV: Yes, when we met you were doing pageants and shortly after I remember seeing you as a sports host. That was so cool! So, you decided to start your online boutique in the middle of the Pandemic?
IR: Yes! My mom told me now is a great time to start the store, since I really didn’t have the time while covering sports news. Being out of a job, I had nothing to lose and I really am so grateful for my mother’s support. She helps me so much, even buying and packing items to ship. So, in July 2020 Sayge launched and it’s my full-time job right now. I’ll still take some jobs in sports as they come up, but my main focus is Sayge. I always knew it would be a lot of work, but I’m a perfectionist, so I’m always working on making it better and grinding every day.

SLTV: That’s quite the adventure! I know you have always been so supportive of the local retail community in Texas. How has the reception been for Sayge?
IR: I feel like it’s been good. I did start at a time when things were all closed and networking and meeting people wasn’t possible. We were in our own little bubbles for so long, but I think the reception has been awesome. I think now is nice because I’m able to get out more and meet more local shop owners where we can support each other. I do have to say, the girls in the Sports and TV world, like anchors, announcers, etc. have been the most supportive group I could have ever asked for! I am in awe of their support and posting their pieces on social media and some of these ladies I haven’t even met in person, but the network of support has been so powerful. I am so thankful for them!


Photography by Isabella Radovan

SLTV: Word of mouth is pretty powerful! It’s always wonderful to see your tribe come together and even expand your network virtually. Are you sticking to online retail or are there plans to open a brick and mortar?
IR: I’m sticking to online for now. I feel like it works best for me, but I am doing pop-ups around San Antonio about once a month. People get to see the clothing, and I get to talk to them to give them a better shopping experience. Eventually, we’ll add a pick-up option for those who live in the area and want to just come by and try it on before taking it home.

SLTV: That’s great! Online is perfect for the expanded reach throughout the nation. Do you have clients in other states outside of Texas?
IR: Oh yeah! I feel like the majority of the customers are outside of Texas. We have people ordering from the East Coast, California, Oregon even Canada!


Photography by Isabella Radovan


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SLTV: That’s amazing! I am so happy for you and love hearing the passion in your voice. How has the transition been for you going from being the model to being behind the scenes?
IR: I LOVE IT! I love being behind the camera and giving other girls the opportunity to shine. We pay all of our models so it’s been nice to hire girls who are in college or starting their careers. I just feel that so many people offered opportunities like this for me, so it’s my turn to pay it forward. The store is not really about me; I never wanted to be the one face you see with this brand. This experience is about finding clothes for other people that they can live in, that are wearable and I didn’t see it being centered around my image. But being behind the camera, and the curation of the store has allowed me to tap into a creative side that I love. I am able to create these concepts and bring them to life.

SLTV: I can definitely relate to that! And how would you describe the esthetic behind your curation and concept of the boutique?
IR: Every Sunday we have new arrivals that drop, so we’re constantly buying and coming up with new ideas, and new trends. We do carry trendy pieces but we do cater to a lot of working women who are on air or in different professional environments, so we provide clothes for them that are affordable and wearable for work, like blazers and tops that can transition from the office to Happy Hour. Our goal really is to carry wearable pieces because it’s what I personally love.


Photography by Isabella Radovan

SLTV: There is still that glam element that you always bring to the table and it shows in your curation.
IR: Yes, of course! It’s just the way you style it. I really do love basic pieces that can be worn in many different ways to make it a whole new outfit every time. I could buy things that only I like, but I’m always thinking of what my clients would like. I’ll style and put my spin on the looks, but I’m here to cater to my beautiful clients.


Photography by Isabella Radovan


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SLTV: Well, we love affordable and versatile! You can’t go wrong with that! What are your hopes for the growth of the boutique?
IR: Gosh, I have so many! I’m really big on vision boards; everything is on it, very specific. I want to grow Sayge as big as I possibly can. I would definitely expand to a bigger warehouse and hire more employees and the entire team. I don’t have plans to own a brick-and-mortar, I really feel that the online space is more in tune with the way the world is moving.

Find Sayge on social media and shop their online store. Get 20% off your shopping bag with our special code STYLELUSH20!
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Jeanelly Concepcion
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Originally from New York City, Jeanelly is of Dominican roots. Having lived in Puerto Rico for over 22 years, she now enjoys a highly successful fashion blogging career at TheFashionLotus.com. She is a Texas influencer and has been a freelance fashion contributor for Style Lush TV for several years. She believes in empowering women through fashion and helping them feel beautiful no matter what their financial situation, body shape, age or where they live or work.