As a professional stylist, it is my belief that jewelry is always an essential part of any outfit. You can truly take a style from drab to fab with just one accessory modification. We all love a great statement piece and so we are excited to showcase a new small women-owned jewelry business named Love Edie. Founded by fashion entrepreneur Tamara Bertram, this and San Antonio native braved the pandemic and used the strength of one special family member to lift her up through her entire journey. Ready and willing, Bertram took a leap of faith to pursue her passion, and today, she tells us her story.
Seen here, Tamara Bertram, Founder of Love Edie Boutique
Bertram, lover of all things fashion, never imagined starting her business during a pandemic but truly she felt like it was now or never. “The planning for my boutique actually started in 2014 and I got pretty close to getting it off the ground. I selected a name, registered my business, and even built a website, however, at the last minute I made a slight left turn and went back to finish my bachelor’s and then my master’s degree, which in all honesty, was the best move ever.” stated Bertram.” While continuing my education, and planning my business I started to volunteer for local fashion events and charities, and stumbled upon you guys, Style Lush TV!” From 2014 till 2020, I had the opportunity to collaborate with some incredible people and organizations curating fashion shows, assisting with pop-up markets, and handling digital marketing for online boutiques.
Seen here, Edwina Love, late grandmother to Tamara Bertram
So why “Love Edie”? Well, it turns out that like so many entrepreneurs, she too had a special someone who offered much-needed encouragement. “As I mentioned I got pretty close to opening my boutique in 2014, under a different name, and one memory that still drives me today is the excitement I saw in my grandmother’s eyes when I shared my business plan with her. She was my number one supporter, from daily words of encouragement to consistent requests to manage the boutique, one thing is for sure, she was all in! During her last few years with us, our daily (and I mean daily) interactions always started with 2 questions, 1. Have you found a new job yet? (She knew I could do better) and 2. When are we starting this boutique? She was my inspiration, my cheerleader, and my constant reminder to never give up on your dream. Therefore, last year when it came time to select a name, it was only right that I named it in memory of her, Edwina, Edie for short, and adding her mother’s maiden name, Love.”
Photo sourced at Love Edie Boutique Facebook Page
At Love Edie Boutique you will find a variety of handmade & hand-selected jewelry & accessories. From capsule pieces that add spice to an everyday look to luxe pieces for very special occasions. This local, woman-owned business located in San Antonio, Texas has pieces for everyone and to shop Love Edie is also to honor Bertram’s grandmother. Through the unique selection of items for the everyday woman, we are all able to share a special part of her life through fashion and a cherished family bond that makes the experience a bit more special.
As one of the most trying years the nation has ever faced begins to see a light at the end of the tunnel, we salute Tamara’s tenacity to open up her boutique and we are filled with the celebratory spirit in her honoring her late grandmother. From unique earrings to necklaces, bracelets, and headpieces, this selection is sure to up your wardrobe game while giving a special nod to grandma Edwina. Get to know the founder and be sure to use your special Style Lush TV discount code STYLELUSH20, after reading her story. Be on the lookout for Love Edie Boutique as it pops up at monthly local markets around town. Be sure to follow Love Edie Boutique on their social media platforms at Facebook @LoveEdie on Instagram @LoveEdieShop to stay in the know.
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ABOUT US STYLE LUSH TV SERVES AS THE GLOBAL AWARENESS DEPARTMENT OF THE TEXAS FASHION INDUSTRY INITIATIVE, A 501C3 CHARITY ADVOCATING FOR THE TEXAS FASHION INDUSTRY. AS THE GLOBAL AWARENESS DEPARTMENT, IT IS AN EDUCATIONAL ENVIRONMENT THAT SERVES ASPIRING FASHION MEDIA TALENT THROUGH FREE EDUCATION, CERTIFICATION PROGRAMS, AND OTHER TYPES OF TRAINING TO PRODUCE PUBLISHED WORKS THAT HELP ELEVATE CAREERS
Kaia is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. A fashion and music entrepreneur who is local at heart with an international outlook, Kaia Dublin is a Texas digital influencer, and fashion blogger who enjoys expressing herself with trendy-chic looks for the women on the go! Kaia also has a background in behavior health, working with children and families with special needs. Most recently she has been modeling and styling campaigns for her local fashion community and enjoys her position with Style Lush TV as their Fashion Services Coordinator.