Fashion & Art Are Rolling into San Antonio with Roma de Rey, a Mobile Boutique and Gallery!

Fashion & Art Are Rolling into San Antonio with Roma de Rey, a Mobile Boutique and Gallery!

When you hear the phrase mobile boutique, what’s the first thing that comes to mind? Maybe a souped-up airstream with vintage clothing, or a re-vamped school bus that transports you to a fantasy world. Whatever you’re thinking, chances are, we’ll bet anything you didn’t think of a couture fashion house surrounded by artwork. We introduce to you, Roma de Rey, a new contemporary concept that will be the latest addition to the mobile boutique experience in Texas.


Malen and Monic Reyes. Photography credits: Karel Cedeno

Roma de Rey is the latest venture from the Malen Reyes Couture team that merges fashion and art in an unexpected way. Their contemporary custom-built mobile boutique and gallery will have a fresh and modern take on the non-traditional shopping experience. Making it mobile gives Roma de Rey the felixibility to take their concept on the road. The family-owned business will showcase Monic’s art and the mother-daughter duo’s fashion designs while providing a shopping experience unlike any other. “I’m a free spirit, so I like the fact that with Roma de Rey we can move around, go to different events, do more pop-ups, and make our own hours.”, says Monic Reyes, artist and co-designer for Malen Reyes Couture.


Photo Credits: Charles Linn – FashionX Austin


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If you recognize the name Malen Reyes Couture, it’s because she was featured in 2019’s FashionX Austin and they showcased a capsule collection that left us all wanting more! The Nicaraguan-American design house has been creating custom high-end fashion women’s wear, bridal gowns, and evening wear since the 1980’s, when lead designer and brand founder, Malen Reyes launched her career designing for her clientele. Malen always loved sharing her passion for creativity and empowering women to pursue their dreams, and in time she shared that with her daughter Monic Reyes, who joined her as co-designer in 2007, merging both a classic yet modern style. The now Fine Art & Mixed Media Artist will have her pieces displayed and for sale alongside the fashion collections in the Roma de Rey mobile boutique. “My goal is to transfer every feeling, thought, or idea in every painting, giving real meaning to my work. I create modern fine art abstraction paintings.” said the self-taught artist. “As an artist, I have many different styles I want to express, and I do not limit myself to learn and evolve through my work as my desire is to keep exploring with an open mind. My key objective is to make people feel a connection or relate an emotion, then create an idea of what my art means to them, and whatever that may be, I feel accomplished.”


Malen Reyes (left) and Monic Reyes (right) Photo Credits: Charles Linn

Roma de Rey debuts on Saturday, June 12th, and will be located at 23567 Interstate 10 Frontage Rd. San Antonio, TX 78257 between Bar 301 and Fralo’s. “The original idea was always to be mobile, and while we will move around, but for now we will be based out of this location. I think it’s the best of both worlds because it’s still San Antonio, but so close to other towns, so it’s a great spot!”, stated Monic. “I think it will blow people away.”, said Reyes when asked what the public should expect. “You can have preconceived notions of what the experience will be like, and when you think of what a mobile business is, I don’t think it clicks at first thought. Plus everyone is as creative as they want to be when they decide to do something like this, so I know our concept is very unique.”, Reyes described in an over-the-phone interview with Style Lush TV.


Malen and Monic Reyes. Photography credits: Karel Cedeno


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The Roma de Rey Grand Opening event will be held on Saturday, June 12th from 2 pm – 10 pm. Be sure to stop by and see it for yourself! Also, give them a follow to be in the know of where they show up next!
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STYLE LUSH TV SERVES AS THE GLOBAL AWARENESS DEPARTMENT OF THE TEXAS FASHION INDUSTRY INITIATIVE, A 501C3 CHARITY ADVOCATING FOR THE TEXAS FASHION INDUSTRY. AS THE GLOBAL AWARENESS DEPARTMENT, IT IS AN EDUCATIONAL ENVIRONMENT THAT SERVES ASPIRING FASHION MEDIA TALENT THROUGH FREE EDUCATION, CERTIFICATION PROGRAMS, AND OTHER TYPES OF TRAINING TO PRODUCE PUBLISHED WORKS THAT HELP ELEVATE CAREERS.
Jeanelly Concepcion
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Originally from New York City, Jeanelly is of Dominican roots. Having lived in Puerto Rico for over 22 years, she now enjoys a highly successful fashion blogging career at TheFashionLotus.com. She is a Texas influencer and has been a freelance fashion contributor for Style Lush TV for several years. She believes in empowering women through fashion and helping them feel beautiful no matter what their financial situation, body shape, age or where they live or work.