10 Jun Mexican Soccer Culture Inspires a Fashion Brand Pivot for Miguel Ramos. Get to know FutCvlt.
There is much to be said about how the best business ventures and ideas arise when you’ve feel like your back is up against the wall. Some lost it all during the pandemic and others found a way to rebuild and rebrand during the last year. Streetwear founder of Vida and Co. Miguel Ramos is no stranger to this audience and if you know Miguel well, you know that this guy is driven.
Although Romos confesses to feeling the same despair we all did during 2020, he quickly put his design skills to the test, using a new vision as his driver, and has now succeeded in creating his most successful fashion venture yet. We caught up with Ramos and his partners, Bryan Washkewicz, to talk about the new brand, FutCvlt, and how it’s making a fashion statement on the soccer fields while giving back to those in need.
Seen here, models wearing Futcvlt apparel. Photo by Figg Stop Photos
Founder of FutCvlt, Miguel Ramos. Photo by Figg Stop
SLTV: Hi Miguel, we hope you’ve been well during the pandemic and we’re excited to catch up with you to find out how things have been going since Fashion Week SATX back in 2019. How are you and what’s the latest in your fashion life?
MR: Everything has been going good, after Fashion Week I took a hiatus from Vida because I felt like I was burnt out. During my time away the world got hit with COVID-19 so I decided to start working on a project that I had always wanted to release but for one reason or another, it just hadn’t happened. I decided the time was now, and FutCvlt was born.
MR: FutCvlt is a soccer clothing brand established in early 2020. Myself and Soccer journalist Bryan Washkewicz teamed up to bring forward a grassroots brand unlike any of its kind. The brand uses inspirations from not only soccer itself but also music, skateboarding, snowboarding, etc. It is a collaboration of ideas to bring forward a unique set of products. Moreover, FutCvlt intends to be more than just clothing, as we plan to give back to those in need as the brand grows over time.
BW: I am in Phoenix, AZ, and have been in the soccer journalism world since graduating college.
BW: Miguel opened my eyes to the fashion industry. FutCvlt was an idea that really hit me, and I wanted to be involved with it as my introduction to the industry, especially with someone seasoned like Miguel.
SLTV: How did this fashion business come about? Who approached who?
BW: Miguel sent me ideas in the early stages to get my opinion. Something hit me about how original these ideas were, and I wanted to be involved. I eventually pitched the idea to him to team up. We shared many of the same interests, and there was an organic interest with FutCvlt, especially since I really got hooked on some of his Vida products. I knew instantly that I wanted to be involved with such a distinctive brand.
SLTV: What is the style of the new brand and who does it cater to?
MR: The style of the new brand sticks to my aesthetic of comfort and style; at the same time it pays tribute to the nostalgia and players that made us fall into the game. There are so many amazing brands out there outside of the traditional Nike and Adidas, but we felt like our Mexican Soccer Culture was always left out and we felt the need to change that.
SLTV: Do you feel COVID affected your business?
MR: COVID affected our business in both positive and negative ways. I feel like after COVID started to spread in the US, we saw how many of our favorite businesses started struggling and we kind of went through this shift as a society. We started to appreciate and not take for granted small businesses and grassroots organizations. In a way, it kind of became “cool” to support small businesses which is something we have been pushing for since the early Vida days. On the other hand shipping times, not being able to participate in events, or even being able to link up with other creatives to work on shooting pictures and everything like that was completely stopped. It was definitely a challenge but it also made us have to get creative with our rollouts and our campaigns.
SLTV: There has been so much talk about the shift and change in the fashion industry? How has it changed to you? What hope do you have for your new brand and Vida?
MR: The shift in the fashion industry is something that I have been talking about since my time in college. I was always against owning a physical store as I always felt like the internet would eventually be the way to sell without having to worry about paying for a building and reduce the business’s overhead costs. The industry is also changing into a more eco-friendly environment and it is something that we love to see. Being environmentally friendly is something that we have always prioritized. For example, mass-producing products is not only hard for a startup company, but it is also very hazardous to the environment. Overproduction is causing more waste that is filling our air and water. We always try to release everything on Pre-order to only make the right amount of pieces. Our packaging is also 100% compostable.
SLTV: What does the future look like? What do you foresee the future holding for your new venture?
MR: The plans for FutCvlt are to continue to grow the brand and keep releasing pieces. We are also looking into trying to sponsor different teams around the world as well as schools in Texas and Arizona. We also plan on continue to give back to the community through our FutCvlt Heroes Program, where we donate $1 from every sale to different organizations worldwide. We have helped multiple organizations from mental health to indigenous organizations. Right now we are also planning the return of Vida and Bryan will hopefully join us in the process. I am planning on releasing a new Vida capsule in the winter.
SLTV: Sounds like so much incredible growth is still on the horizon. What would you like our readers to leave with as they conclude this story?
BW: FutCvlt really clicked with me in that we not only want to bring forward something completely different in soccer apparel, but we want to give back to what fans have been demanding. Many kits and apparel seem to miss the mark with a lot of fan bases, and we want to be that grassroots option for them. One of the main reasons I joined FutCvlt with Miguel was the meshing of different ideas and styles that you wouldn’t see anywhere else. I feel that fans will really like what’s coming in the future and we are both excited to offer something unique and original on the market.