Catch up with Rosalinda De La Cruz of The De La Cruz Collection!

Catch up with Rosalinda De La Cruz of The De La Cruz Collection!

What a year it’s been! When we last spoke with Rosalinda De la Cruz we were in the midst of a worldwide lockdown. For some, this would’ve caused the pause to any business endeavors, but for a hustling entrepreneur and designer this down time was best used to thrive off of inspiration. The De la Cruz collection was beautifully created as a label for all, focusing on everyday wearable fashions for men and women. When SLTV asked what inspired her to create her own brand she told us “I wanted to create my own label, so I could express myself through design and inspire others to express themselves, too.  I think what is so refreshing in Menswear now is that we are looking beyond the stereotypical gender colors and seeing vibrant prints, patterns, and embellishments. I love floral print in Menswear.  Insert..I love Harry Styles/David Bowie vibe. I want my brand to have an aesthetic that promotes gender fluidity. I don’t want my clothes to define you because you will make them “you”.”


The De la Cruz Collection. Photography by @lshootss // @neohombre.


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With plans on expanding her brand, manufacturing her own textiles and prints…the possibilities were endless for De la Cruz. Her philosophy was “think big, but start small” and that is exactly what she did. A few months following our story on the growing designer, she enrolled in The Texas Fashion Industry’s first educational program, The Silver Jacket Entrepreneur Program where she was provided career development and entrepreneur support in the fashion arts, hyper-focusing on helping fashion artists learn business basics that elevate them from fashion hobbyists to true fashion business owners. In July of 2021, De la Cruz was one of 8 Silver Jackets who were awarded their Launch Certificates. Upon receiving her certificate, De la Cruz celebrated with a speech about her growth so far, “Not only did this program offer me the opportunity to be prepared for Miami Swim Week, but I also got the opportunity to meet the creator of Cancun Fashion Week, another Latina fashion entrepreneur. I’ll be a featured designer for this and I’ll also be helping the team scout designers, and models and attend casting calls. In January, I am also now on my way to introduce my emerging brand to Grammy nominees and presenters during their official style lounge. I’ll be in front of media and press like Huffington Post, Yahoo News, US Weekly, and many others… so I hope to make more connections there.”

Read more about what this year’s accomplishments and the future of The De la Cruz Collection below.


The De la Cruz Collection Official Logo.

SLTV: The last time we spoke with you, DLC was just starting out! We call ourselves lucky to have found you when we did, because now it seems like so much is happening for your brand! What have we missed since we last spoke?
DLC:
Thank you, it’s been an eventful year for sure! I participated in the Silver Jacket Entrepreneur Program with TFII, and even made it to Miami Swim Week! I released my first men’s hybrid swim short, and developed my brand’s own textile print that I plan to expand my collection on. I now have a clearer vision of where I want to take the brand, and I’m so grateful for each milestone thus far.


The De la Cruz Collection Women’s Swimwear. Photography by @saigethomasphotography. 

SLTV: Talk to us about your swimwear line. How did that come to be? Walk us through the designing process of each piece and what has inspired you to create them.
DLC:
I wanted to create a colorful swim collection, and began with my swim covers last summer. Now, I have designed a Men’s swim short that is versatile to wear in the water and out to dinner afterwards. I hired a talented Latina graphic artist from Houston –  Alyssia Aguilar – to help with my textile print vision. After a couple revisions, I’m happy to say that the DLC signature print was born. I love pop of color, so the purple and pink colors against the black background of my print is what I came up with. This print will be consistent throughout my collections. I designed a graphic tee that compliments the Men’s shorts for a casual look, but I plan to release a button down men’s shirt soon. I’m slowly expanding my swim line, and I have a couple women’s pieces coming out soon. I had a couple bikini samples made for Miami Swim Week that I showcased. I’m refining those and hope to release soon.
SLTV:  The opportunity of a lifetime, Miami Swim Week! That is incredible news and we are so so proud! How was that experience for you, being that this is the first year of your swimwear line.
DLC:
Yes, Swim Week! As an entrepreneur you have to create opportunities for yourself because they won’t always find you. I’m a small brand, but I keep my dreams big. I tell that to all my fashion-prenuer friends, you may have to start small but think big. So, I reached out to DC Swim Week who produces one of the main shows for Swim Week, and I was able to secure a spot at the Splash Lounge to showcase my designs. Our own San Antonio model, Nani, modeled my designs during the event. I have to say that it was just meant to be! TFII’s own Saige Thomas introduced us a couple weeks before at a photoshoot I needed for Swim Week and everything else fell into place. It was an honor to meet some of the emerging and established swim brands in the industry. My men’s swim outfit even made the runway on a talented male model. I made so many new friends and colleagues in the industry, as well as an opportunity to be part of Cancun Swim Week! I’m looking forward to showing a full line on the runway next year.
SLTV: That is so exciting, it can only go up from here! We also see you dove into the activewear market, what inspired you to venture into a new market?
DLC:
I envision my brand to be a swim/beach lifestyle brand inspired by vibrant prints and resort styles. It’s ever evolving, that’s for sure. I’m on a fitness journey, so I was inspired to release an activewear collection. With everything happening in the world right now, physical and mental health are so important and they go hand in hand. I curated palm print women’s activewear that fit my aesthetic, and I’m really happy with the quality and the functionality of them. My logo is a palm tree in a circle which was based on my palm tree at my childhood home in the Rio Grande Valley. I loved that palm tree, and it was special to me because it was the only one on my block. We lived in a poor neighborhood, but that palm tree was something I was proud of. So, my whole life growing up in the Valley being surrounded by the beach lifestyle, since South Padre was minutes away, is what has inspired this brand. Naturally, I wanted to design swimwear, and my men’s hybrid short is great for wakeboarders and fishing enthusiasts, too.
SLTV: Sounds like you’ve got a lot of amazing things happening, what is in store next for DLC?
DLC: Well, next release is my women’s swim one piece in my signature print in sizes S-2X. So, I’m looking forward to the growth of my line. I want to expand my men’s collection eventually as well. I plan to just keep moving forward with my goals, and I know everything worth while takes time. My overall vision is to be the affordable Mexican version of Versace. I know that’s an oxymoron since Versace is a luxury brand, but you get my drift (laughs). Remember, small brand with big dreams.
Watching this fabulous brand grow and flourish into something so powerful just within a year has been inspiring to watch. This is the reason for the existence of The Texas Fashion Industry Initiative 501c3. Seeing a Silver Jacket Entrepreneur prosper with so much courage is what sets our souls on fire. Start small, dream big everyone. Be sure to follow The De La Cruz Collection on social media and support small businesses with big dreams!

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STYLE LUSH TV SERVES AS THE GLOBAL AWARENESS DEPARTMENT OF THE TEXAS FASHION INDUSTRY INITIATIVE, A 501C3 CHARITY ADVOCATING FOR THE TEXAS FASHION INDUSTRY. AS THE GLOBAL AWARENESS DEPARTMENT, IT IS AN EDUCATIONAL ENVIRONMENT THAT SERVES ASPIRING FASHION MEDIA TALENT THROUGH FREE EDUCATION, CERTIFICATION PROGRAMS, AND OTHER TYPES OF TRAINING TO PRODUCE PUBLISHED WORKS THAT HELP ELEVATE CAREERS.

Kassandra Rodriguez
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Kassandra is a Trendsetter Member of the Texas Fashion Industry Initiative currently learning about online fashion media and content creation through its mentorship opportunity. Originally from McAllen, Texas, Kassandra is a fashionista at heart. She hopes to inspire everyone to dress outside of their comfort zone and use style as a form of self-expression. She's an advocate for plus size fashion, believing that fashion shouldn't discriminate on the basis of pant size. From working Alta Roma Fashion Week, to styling Milan Men's Fashion Week her experiences bring a unique flame to San Antonio.